# AD POV: You found a plumping lip balm you actually love! The @milanicosmetics Keep It Full Glossy Plumping Balm is truly a 3 in 1 that is as comfortable as a lip balm, as glossy as a lip gloss all while plumping the lips (without sacrificing comfort)! I am wearing this peachy shade in 130 Puff! @milanicosmetics milanicosmetics GRWMilani @target targetpartner target LTKBeauty LTKFindsUnder50