Best friends and co-founders Ashleigh Hults and Alicia Murphy introduced Poolside Bags in 2016, bringing a fun and stylish twist to beach accessories. The idea sparked during a getaway to St. Barths when they struggled to find the ideal beach bag — so they created their own! Crafted from straw and hand-embroidered with personality, their designs take inspiration from classic French market totes, featuring playful pop culture references. They’re perfect for your next seaside escape, whether you need something to hold your phone or your new beach book. LTKSeasonal LTKFindsUnder100 LTKStyleTip