So, I've done a week long comparison between Jones Road Beauty's "What the Foundation" and IT cosmetics "do it all balm". These are both "your skin but better " light weight tinted balms. Both make my skin look phenomenal and natural. The Jones Road one is $46, the IT Cosmetics one is $34. I love them both, but for me the IT Cosmetics is the clear winner. It is SO easily blendable, it has this blurring property to it that hides those fine lines and gives such a radiant look. This will be on repeat in my rotation. Skin, self care, bra, cosme,makeup LTKBeauty LTKmorningroutine LTKselfcare