IT Cosmetics | Do It All Radiant Concealer | IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines. Benefits Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application Dermatologist & allergy tested to be suitable for sensitive skin Free of fragrance and parabens Research Results The only clinically tested* serum concealer Hydrates** dry skin 90% said dark circles appear blurred^ 87% said skin appears plumped^ *Plumps and brightens based on expert grading after 8 weeks of daily use. **Hydration based on 24-hour results. ^Based on consumer perception results after one week of daily use. Key Ingredients Formulated With: Niacinamide: Helps improve skin hydration, texture and radiance Hyaluronic Acid: Hydrates and plumps the look of skin Vitamins B5 & E: Help soothe and nourish skin LTKBeauty LTKFindsUnder50 LTKOver40