Point of view beauty @Sephora Designed to define, contour, and enhance lip shape, Contour It glides on smoothly, then sets down to a transfer-resistant finish—combining workability and longevity in one formula. Best for lips craving lasting dimension with a creamy, comfortable feel. A new innovation in lip color, Amp It’s concentrated formula wraps lips in pigment and seals in deep, pillowy moisture. It’s color that performs like skincare, without sacrificing payoff.