Kera color: it’s a color depositing conditioner, but I used mine on dry hair for more vibrant result. It is semi permanent, but it’s not as harsh as some of the other box dyes, definitely temporary, but this will allow me to continue growing out my hair and not damage it anymore with the red hair dye that I was using every four weeks 🤦🏼‍♀️ LTKBeauty LTKselfcare