thebeautyblotter on LTK

If your foundation is settling into lines, looking dry by noon, or emphasizing texture… it’s not the foundation. It’s your skin prep. You don’t need all of these products. I am giving you options here ❤️ Over 40, our skin loses hydration faster, our barrier gets more delicate, and makeup will cling to anything dry. The secret isn’t heavier coverage — it’s layering hydration strategically before you ever touch foundation. Hydrating serum. Barrier-supporting moisturizer. Eye prep. A touch of strategic glow. That’s the difference between makeup that sits on top… and makeup that melts in. Comment PREP and I’ll send you my exact favorite products 🤍 Over40Beauty MatureSkinMakeup SkinPrep ProAging BeautyOver50 LTKmorningroutine LTKBeauty LTKOver40

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Paid links

Advanced Snail 96 Mucin Power Essence | Ulta

Glazing Milk Ceramide Facial Essence | Sephora (US)

Great Skin Instant Glow Serum with Niacinamide and Hyaluronic Acid | Sephora (US)

Skin Glow SPF 30 Tinted Sunscreen Primer with Niacinamide | Sephora (US)

Great Skin Priming And Firming Moisturizer With Peptides And Hyaluronic Acid | Sephora (US)

Bright & Tight Dark Circle Firming Eye Cream with Vitamin C & Peptides | Sephora (US)

Vitamin Enriched Face Base Moisturizer & Primer with Vitamin C + Hyaluronic Acid | Ulta

Milk Shake Hyaluronic Acid & Squalane Facial Toner Mist | Ulta

Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hyd... | Amazon (US)

Here are the details

Save 30% on $45+ during their in-app sale from 6/21-6/24

A gorgeous and glowing, easy summer makeup look for women over 40 that is under $100 for the whole look? Yes, please!

Type the word SAVE into the comments to get a link to the whole look sent straight to your DM’s!

I love that @elfcosmetics gives everyone the opportunity to look gorgeous this spring with their amazing in-app spring sale!

I always get asked for affordable makeup over 40 options that flatter mature skin and this look is the ticket!

Happy Shopping!

#LTKBeauty #LTKOver40 #LTKxelfCosmetics

HERE ARE THE JUICY DETAILS 👇👇

➡️ Save this for later so you have it! ❤️

Type the word BLUSH to get a list of my favorite blushes straight to your inbox!

If you are struggling with makeup over 40, this blush hack is a gamer changer!

If you are a woman over 40 with dry and mature skin, cream blush is your best friend! It melts into our skin going you a lovely natural flush and is so flattering.

Powder blush can sit on top of your skin and can make emphasize dry skin and make it look flat!

My top tip for applying blush is to remember what I call the 3 finger rule!
Place 3 fingers next to your nose and do not apply any blush there.

Apply blush in an upward motion and blend out! Do you see how it visually lifts your entire face? Such an easy tip!

Give it a try and let me know how it goes ❤️
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My favorite primer, foundations, concealers and tools for a flawless complexion for women over 40.
Makeover 40 products for dry & mature skin.

#LTKbeauty #LTKover40 #LTKstyletip

Things that have made my everyday feel easier, prettier, and just a little more put together lately ✨

It’s not about doing more… it’s about finding those little upgrades that actually make a difference. The kind you don’t think twice about—but suddenly can’t live without.

Saving this for later because these are that good 💕

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#LTKdayinmylife #LTKOver40 #LTKBeauty

50% off at Ulta Today ❤️🛍️

#LTKSaleAlert #LTKOver40 #LTKBeauty

Spend the morning with me ☀️

One thing I’ve been consistent with lately is adding collagen to my morning smoothie before I head out for my walk. It’s such an easy habit that supports my skin, hair, and nails—especially as we get older and collagen production naturally declines.

I’ve been using Quince Grass-Fed Collagen Peptides Plus because it’s simple, clean, and dissolves right into smoothies, coffee, or even water. Each serving has 20g of grass-fed collagen peptides plus hyaluronic acid and vitamin C, which help support hydration and visible signs of aging.

I love that it’s free from sugar, artificial ingredients, hormones, and GMOs, and it comes in unflavored or chocolate so it’s easy to add to whatever you’re already making.

Little daily habits = big long-term results. ✨

#quincepartner @onequince

Follow my LTK @thebeautyblotter on the @shop.LTK app to view this post and get my exclusive app-only content!

#liketkit
@shop.ltk
https://liketk.it/60dEs

Follow my LTK @thebeautyblotter on the @shop.LTK app to view this post and get my exclusive app-only content!

#liketkit #LTKBeauty #LTKOver40 #LTKmorningroutine
@shop.ltk
https://liketk.it/60dLp

50% off today only!

#LTKSaleAlert #LTKOver40 #LTKBeauty

ollow me, like this post and comment SHOP for links!

If I had to restock my makeup bag on a budget in 2026, this is exactly what I’d buy at Ulta. Affordable, easy, and products that actually perform — no overthinking, no luxury price tags, just the essentials I reach for over and over. Save this for your next Ulta run. 💄✨

Follow my LTK @thebeautyblotter on the @shop.LTK app to view this post and get my exclusive app-only content!
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#BudgetBeauty
#UltaBeautyFinds
#MakeupOver40
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#liketkit
@shop.ltk
https://liketk.it/5L7vw

Follow my LTK @thebeautyblotter on the @shop.LTK app to view this post and get my exclusive app-only content!

#liketkit #LTKgrwm #LTKOver40 #LTKBeauty #LTKOver40 #LTKBeauty
@shop.ltk
https://liketk.it/5PKFU

Things that are 50% off today only!

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50% off today only!

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The absolutely BEST!!!!
50% off today only!

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Snag these today at 50% off

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A fr things that brought me joy last week!

#LTKBeauty #LTKOver40 #LTKselfcare

Snag these at 50% off today!

#LTKSaleAlert #LTKBeauty #LTKOver40

My holy grail makeup products for mature skin are 50% off today only at Ulta and I’m not exaggerating when I say these are the ones I reach for over and over again as a 50+ makeup artist. ✨

If you want makeup that enhances your skin instead of sitting on it, these three are absolute staples in my routine. Today is the day to grab them because this kind of deal doesn’t come around often.

Trust me…these are worth stocking up on.

#LTKSaleAlert #LTKBeauty #LTKOver40

All of these are 50% off today! Run!!!

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I’m a 51-year-old makeup artist for women 40+, and I don’t shop the Ulta 21 Days of Beauty sale for hype — I shop it strategically.

Not every “deal” is worth it on mature skin.
These are the ones that actually perform.

✔️ Products that smooth
✔️ Products that brighten
✔️ Products that don’t settle into fine lines
✔️ Products I would buy with my own money

Save this before you shop so you don’t waste a dollar.

Your makeup should get better in your 40s and 50s — not more complicated. @ultabeauty #ulta
#ultabeauty #ad

#LTKOver40 #LTKSaleAlert #LTKBeauty

’m a 51-year-old makeup artist for women 40+, and I don’t shop the Ulta 21 Days of Beauty sale for hype — I shop it strategically.

Not every “deal” is worth it on mature skin.
These are the ones that actually perform.

✔️ Products that smooth
✔️ Products that brighten
✔️ Products that don’t settle into fine lines
✔️ Products I would buy with my own money

Save this before you shop so you don’t waste a dollar.

Your makeup should get better in your 40s and 50s — not more complicated. @ULTA Beauty #ulta
#ultabeauty #ad

#LTKSaleAlert #LTKBeauty #LTKOver40

@ULTA Beauty
#ulta
#ultabeauty
#ad
I’ m a 51-year-old makeup artist for women 40+, and I don’t shop the Ulta 21 Days of Beauty sale for hype — I shop it strategically.

Not every “deal” is worth it on mature skin.
These are the ones that actually perform.

✔️ Products that smooth
✔️ Products that brighten
✔️ Products that don’t settle into fine lines
✔️ Products I would buy with my own money

Save this before you shop so you don’t waste a dollar.

Your makeup should get better in your 40s and 50s — not more complicated.

#LTKOver40 #LTKBeauty #LTKgrwm

If you are a Platinum or Diamond Member, you can shop the @ULTA Beauty Preview Sale today! These are my top picks!

#LTKOver40 #LTKBeauty #LTKSaleAlert

If you are an @ULTA Beauty platinum or diamond member you can shop the preview sale TODAY ONLY and it is GOOD!!!!! These are my picks! ❤️

#LTKOver40 #LTKBeauty #LTKSaleAlert

If you’re over 40, the goal of makeup shifts a little. It’s not about covering everything up anymore — it’s about enhancing what’s already beautiful. ✨

The right skin prep, lighter layers, and strategic placement can completely transform how your makeup sits on mature skin. Think glow, lift, and polish… not heavy coverage.

This is exactly the approach I use as a 51-year-old makeup artist — and it makes ALL the difference.

Save this if you’re ready for makeup that enhances, not hides. 💄

#makeupovert40 #matureskinmakeup #over40beauty #makeuptipsforwomen #proagingbeauty

A little get ready with me this morning… hair, makeup, and getting dressed. Nothing fancy — just the routine that helps me feel put together and ready for the day. As we get older, it’s not about doing more, it’s about doing the right things that make the biggest difference. ✨

What’s the one thing that makes you feel instantly more put together?

#LTKOver40 #LTKgrwm #LTKBeauty

I’m not sleeping in a mask.
I’m peeling it off 20 minutes later with glass skin. ✨

If you want glow fast (and you’re over waiting overnight), this under-$20 peel-off is the quickest skin reset before makeup, dinner, or literally anything. Smooth, bright, makeup sits better… done.

Glow now. Not tomorrow morning.

#Over40Beauty #GlassSkin #MatureSkinRoutine #SkincareUnder20 #SkinPrep

#LTKOver40 #LTKgrwm #LTKBeauty

Winter had its moment… but I’m officially in spring mode 🌸

These are the small, strategic swaps I made this week to freshen up my makeup and my wardrobe — lighter layers, glowier skin, softer colors, and pieces that actually flatter 40+ skin.

Nothing drastic.
Nothing trendy just to be trendy.
Just intentional updates that make getting ready feel easy again.

If you’ve been feeling a little dull or stuck in winter mode, start here. The little changes make the biggest difference.

Everything is linked 🤍 Save this for your spring refresh.

#over40style #matureskinmakeup #springrefresh #midlifewomen #beautyinmidlife

#LTKBeauty #LTKOver40 #LTKgrwm

If you don’t prep your skin… don’t even bother with foundation. 🤍

Over 50, it’s not about more makeup — it’s about better prep. When your skin is hydrated, plumped, and smooth, everything you apply on top looks softer, glowier, and more seamless.

Most “cakey” makeup is actually dry, unprepped skin.

Think: gentle exfoliation, deep hydration, strategic glow (not glitter), and letting your skincare fully absorb before you start. That’s the real secret.

Makeup sits best on healthy, balanced skin — every single time.

#Over50Beauty #MatureSkinMakeup #SkinPrep #GlowingAtAnyAge #BeautyOver40

#LTKgrwm #LTKOver40 #LTKBeauty

This is my pm rosace skincare routine. It has made the biggest difference

#LTKgrwm #LTKOver40 #LTKBeauty