The biggest makeup myth as we age? That we need more coverage. In reality, mature skin looks better with less makeup and better placement. As skin changes, heavy layers settle into texture, fine lines, and pores—while lighter formulas let skin look like skin. When you focus on hydration, thin layers, and strategic placement, makeup enhances instead of masking. It’s not about doing less because you “can’t” wear makeup anymore—it’s about editing so your features stay lifted, fresh, and natural. Less makeup. Better technique. More confidence. LTKgrwm LTKBeauty LTKOver40