This is one of the newer pre-shampoo hair treatments I started doing this year in my at home hair treatment journey of 2025. More expensive than the Vatica hair moisturizer that I posted abt previously, they work differently and I use on alternating hair wash days. *Dilute the concentrate before using w water per instructions - then apply all over to hair dry (I comb it thru and leave in a bun for 10-30 minutes) Then wash out w shampoo and condition as usual. Per the company the formula is vegan and rebonds hair and fixes damage caused by chemicals, heat. Per me 😉 my hair feels stronger, softer, smoother, fuller, healthier. **this is the system w bottle applicator, you can purchase just the treatment bottles and use your own applicator to save money. LTKBeauty LTKStyleTip LTKFindsUnder100