I wanted to go red but I didn't want bleach on my hair, so l'm super happy to have found @overtonecolor & some of you might know that red is very hard to keep up with. This color conditioner not only helps enhance the color, it helps to maintain the red as well. Overtone's long-lasting semi-permanent color deeply nourishes and provides moisture. Enriched with natural oils like Jojoba and Coconut, envelop your hair in nourishment for irresistibly smooth, soft, and lustrously shiny looking hair. LTKBeauty LTKStyleTip