Reforestation through design with @masayaco. Deforestation, especially in developing regions, is not driven by malice but by survival—families converting forests into pastures to make ends meet. Tragically, around 80% of global deforestation stems from agricultural practices. Masaya, however, has pioneered a solution, planting thousands of seedlings each year to revive depleted lands. Their sustainable growth model not only restores flora and fauna but also sequesters significant amounts of carbon, offering a lifeline to our planet. Their process is as intentional as their mission. Trees, once grown on lands exhausted by cattle farming, transform into thriving forests within just a few years. By the second year, seedlings can reach six feet tall, altering the soil and cooling the environment. These forests demand care and dedication during their formative years, but the results are transformative. From these forests, every piece of wood is thoughtfully utilized. After grading and air-drying, scraps and biomass waste are converted into sustainable energy. Skilled artisans then handcraft the wood into exquisite, lasting designs—furniture meant to be cherished for generations, far removed from the disposable culture of mass production. What can we do to support such efforts? Every purchase we make is a statement, a vote for the kind of world we want to build. By choosing companies like Masaya, we amplify the call for sustainability, proving that our everyday decisions have the power to shape industries and inspire change. Together, we can create a legacy of hope, one thoughtful choice at a time. mymasaya @masayaco sustainablefurniture ad