whitneykshepherd on LTK

most used everyday makeup products of 2025 ⭐️✨ see any of your favorites? Also, the freckle pen is from Beaubble! It’s not available to link on here 🤧 not only my most used everyday makeup that I’ll be taking into the new year, but also some of the most popular products that you have purchased out of my recommendations in 2025 🫶🏼 a huge thank you to everyone who continues to support and trust me as your makeup bestie & HAPPY NEW YEARS!! 🥹✨✨ 2025 favorites, makeup favorites, natural makeup, everyday makeup, merit foundation stick, saie beauty, hourglass cosmetics, ilia, brown mascara, lip liner, lip tint, easy makeup LTKBeauty

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MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick | Sephora (US)

Lip Sketch Hydrating Lipstick + Lip Liner Crayon | Sephora (US)

Hourglass No. 15 Blush Brush | Bloomingdale's (US)

Saie The Double-Ended Sculpting Brush, None | Kohl's

Pocket Blush Buildable Hydrating Cream Blush | Sephora (US)

Brow Freeze® Gel Extreme-Hold Clear Wax-Gel | Sephora (US)

Brow Powder Duo Dual-Shade Powder Eyebrow Makeup | Sephora (US)

Limitless Lash Lengthening Clean Mascara | Sephora (US)

Dew Bronze Soft-Focus Sculpting Liquid Bronzer | Sephora (US)

Visit the Store, Peripera Peripera Visit the Store | Amazon (US)

Ambient Lighting Edit - Unlocked | Hourglass Cosmetics

Ambient™ Strobe Lighting Powder | Hourglass Cosmetics

chic date night makeup using only @iliabeauty 💌 comment links & I’ll send it to you xox

#makeuptutorial ilia, natural makeup, makeup ideas

try new lip products with me 👄✨ are you a gloss addict like me or do you think lip liner + lipstick is the ultimate lip combo?

The perfect “your skin but better” foundation @originalnomakeupmakeup have you been looking for a foundation like this?? Comment “skin” & I’ll send you the link! #nomakeupmakeuppartner

brow tutorial for fuller and lifted looking brows 🤎 using new brow pencil and brow gel from Colourpop!

comment “makeup” and I’ll send you the links ✨

quick makeup routine to feel put together & confident for the corporate/office girlies 👩🏻‍💼💻🎀

thinking about waking up early for a corporate job, I tried to be mindful and create a makeup routine that’s quick and easy to throw on that looks natural and professional- something you don’t need to fuss over. do you feel like this routine is realistic? Lmk in the comments & i’d also love to hear from you if this helped at all 😍

easy makeup, quick makeup, everyday makeup routine, corporate makeup, makeup ideas

#LTKgrwm

affordable glowy minimal makeup 💞✨ have you been sleeping on drugstore makeup??

#LTKgrwm #LTKBeauty

affordable glowy minimal makeup 💞✨ have you been sleeping on drugstore makeup?? using Colourpop, Maybelline, and L’Oréal Paris

#LTKBeauty #LTKgrwm

Activewear of the day 🖤✨ pickleball outfit hehe size small in top & leggings

#LTKTall #LTKfitnessgoals

drugstore version of the viral (you know who) complexion stick 🤌🏼✨ comment “link” & I’ll send it your way! 💞

complexion sticks are perfect for everyday- you get natural coverage where you want it in seconds & the good ones blend like butter

this is the closest formula I’ve found to the viral merit complexion stick. the size is definitely bigger, so not as convenient to apply under the eyes, and the shade range is smaller, but it’s such an incredible formula!! & I even took this on an 8 day backpacking trip so you know it’s good 🫡💞

drugstore makeup, affordable makeup, foundation stick, maybelline, lifter stix, natural makeup

full fit of affordable athletic wear 🖤 size small in top & bottom!

#LTKTall #LTKfitnessgoals

sheer glowy cheek + lip smoothie 🍓🍉🍒✨ comment “glow recipe” & I’ll send the ingredients list! 👩🏻‍🍳

loving this skincare cheek tint serum from glow recipe! pigment is sheer but buildable, and it gives your cheeks a healthy plump looking glow ✨ the glass balm is hydrating and blamy- not too thin so it stays put with no stickiness. can’t wait to try the other flavors 🤭 have you tried any of these yet?

glowy makeup, dewy blush, natural makeup, lip balm

trying to out some new to me makeup products from Charlotte Tilbury + some favorites 💖 see any of your favorites or anything on your list to try?

as someone who hasn’t worn a full coverage foundation in like almost a year? I was actually scared when I put this foundation on LOL it blended out okay but isn’t something I’d reach for- but if you like FULL coverage with a matte finish, this is definitely for you! but everything else I tried is perfection 🤭✨

everything will be listed on my LTK & ShopMy 💞

#makeuptutorial makeup ideas, blush, eye liner, mascara, contour, grwm, soft glam makeup

if you want glowy lifted cheeks, this blush is for you 💖 who else forgot how stunning this blush formula is??

comment “blush” and I’ll send the info to you ✨

sporty spice makeup routine 🤸🏻‍♀️💪🏼💖✨ do you wear makeup before you workout or play sports?

firm believer that looking good = feeling good and in turn performing good 🙂‍↔️ try this 5 minute minimal makeup routine before your next sweat sesh for a confidence boost 💞 comment “makeup” & I’ll send you the details ✨

grwm, easy makeup, gym makeup, sheer makeup, rhode, spf, glowy makeup, makeup routine

the importance of makeup being harmonious 🤌🏼✨ can you see the difference?

comment “makeup” if you want the product details sent to you!

the moment I put on this blush shade I knew I made a mess of the entire look but didn’t want to completely start from scratch. if you ever find yourself in this position of feeling like something is off, micellar water for quick & precise makeup removal is a game changer! 💞

#makeuphack #makeuptransformation makeup tips, makeup ideas, makeup for beginners, eye makeup, blush, makeup tutorial

winter makeup ⋆𐙚❅*°⋆❆

cool toned makeup with lots of sparkles and highlighter ❄️✨ have you done a wintery makeup look yet? hope this inspires you 💫

key products: (everything linked on my LTK/ShopMy)
❆ dior backstage glow palette 002 frosted opal glow
❆ morphe cyber chrome eyeshadow palette
❆ saie dew blush shade baby

#wintermakeup cool toned makeup, makeup inspo, baby pink blush, highlighter, glowy makeup, i’m cold makeup

will never get over this cream blush & highlighter combo 😍✨ had to pick them up in more colors!! this blush shade reminds me of gingerbread hehe 🤎 have you tried yet? what’s your favorite shade?

comment gingerbread to get the products sent to your inbox or find everything I use on my LTK ✨

winter skin, blush, highlight, glass skin, makeup tutorial, #glowymakeup #hauslabs #creamblush winter makeup, makeup ideas

add an extra sparkle to your eyes ❄️✨ maybelline sky high top coat mascara in space diamond 🪩

comment glitter if you’d like the info sent to you!

#mascara #glitterlashes nye makeup, party makeup, christmas makeup, sparkle, beauty tips, glitter eyes

5 step quick & easy winter skin routine for makeup prep or am routine for glowing, deeply hydrated, & protected skin ❄️🤍✨

#LTKmorningroutine #LTKBeauty

Long lash routine that takes under a minute 🖤 @babeoriginal get 30% off sitewide + stack my code WHIT20 to save even more ✨

Comment “lashes” & I’ll send you the details!

Essential serum has been in my routine for almost a decade & it will be forever! It’s truly transformed the look of my lashes, I won’t go without it 🤭 now is the time to try it, stock up if it’s already your favorite, or gift it to someone who needs a lash pick-me-up ✨

Long lashes, lash routine, lash serum, beauty routine, mascara

warm candle lit glow soft glam makeup for December ✨ see any of your makeup favorites? hourglass can do no wrong in my opinion 🫶🏼

comment “makeup” and I’ll send you a message with the exact product details ✨

soft glam, hourglass palette, highlighter, winter makeup, skin tint, natural makeup, blush, glowy makeup, makeup inspo

glowy minimal makeup ✨

using @katiejanehughes minimal complexion technique & juicy plumping skin prep. you can get away with wearing so much less makeup than you think 🫶🏼

The hourglass palette is limited edition, so I linked similar highlighter shades to get the same effect, as well as their newest palette ✨

glowy makeup, natural makeup, minimal makeup, glass skin

#LTKBeauty

eyeliner tape hack with an eyeshadow stick 🤌🏼✨🤎 I was skeptical but it actually worked so well!! save this and try for yourself 🫶🏼

comment “eyeliner” to get the exact product list sent to you ✨

eyeliner hacks, makeup hacks, eyeshadow stick, makeup for beginners, easy makeup, brown liner, mascara, eyeshadow, colourpop, makeup ideas

impossible-to-mess-up eye makeup ✨ these cream to powder eyeshadows are sooo gorgeous and incredibly beginner friendly. there’s also something about a single shadow that feels chic and special, what do you think?

Comment “eyeshadow” and I’ll send the product info straight to you 🫶🏼

NEW Merit Solo Shadow Sheen in shades (in order of use): Glacé, Iris, and Sartorial. apply with a brush or fingers, wear on their own or layer, all over the lid or smoked out liner- this product is so versatile and effortless. which shade catches your eye?

makeup for beginners, minimalist makeup, eyeshadow, cream eyeshadow, easy makeup, eyeshadow tutorial, fall makeup, thanksgiving makeup

Proof that skin prep & light layers can give you the coverage and flawless base you want 🫶🏼

who else loves the control you get with applying your cream & liquid makeup with brushes? can’t believe I was only using a sponge for years 🫢 comment “makeup” and I’ll send you the product details, including my go to brushes for a flawless base ✨

#makeuptips #baseroutine #foundation

#LTKBeauty

Aritzia polartec & levis jeans cozy cute fit for fall 🧸🍂 size m in jacket, size 27x34 in jeans. I’m 5’9!

#LTKStyleTip #LTKTall

what do you think about the new @guccibeauty Effortless Natural Face Duo? ✨

Products are linked on my LTK, but you can comment GUCCI and I’ll message you the products 🫶🏼

#ad #NordstromPartner #GucciBeauty #GucciMakeup #GucciBeautyGlow

#LTKBeauty

sheer “lived in” toasty makeup routine for fall 🍂Would you wear this makeup look?

curated this look for you if you want a lightweight, your skin but better, quick and effortlessly sultry look using 10 products ✨ comment “toasty” and I’ll send the makeup details to you 🫶🏼

fall makeup, easy makeup, makeup for beginners, toasty makeup, everyday makeup

my Amazon prime day sale purchases 🫧🍨✨ second bottle of this! hydrates the skin deeply & smells like a day at the spa 🧖🏻‍♀️ why did none of the gourmand girlies tell me about this sooner! 😭 it’s so yummy omg!!

#LTKSaleAlert #LTKSeasonal #LTKBeauty

would you wear this toasty base & cool toned smokey eye? 🍂🤎 save & recreate for inspo when you feel like playing with makeup xx

I used to be super intimidated by smokey eyes because it would end up looking like a Halloween costume lol 🫣 but I realized using soft brown tones in the form of an eyeshadow stick or liquid eyeshadow really helps keep it wearable and more “natural” looking 🫶🏼

#LTKSeasonal #LTKBeauty

Makeup for the glowy soft glam girls 🎀✨

Lightweight, glowy, buttery formulas that don’t look or feel heavy on the skin. Perfect for everyday soft glam looks to enhance your natural beauty ✨ and the packaging is always a 10/10 💖

#makeuptutorial #softglam

#AD #LOrealParisPartner Come to @target with me to restock my fav @lorealparis Faux Brow pen 🤭

Want to try it? Choose from 8 shades ✨ linked on my LTK or comment “product” to get the link sent to you directly 💕

#LOrealParisMakeup #LOrealFauxBrow #TargetPartner #Target

brown sugar latte eye makeup 🥮🤎☕️ another easy fall makeup look to add to your list to recreate 🍂 how creamy and gorg are these eyeshadow sticks??

If you struggle with blending/applying eyeshadow, I really recommend trying an eyeshadow stick. They’re so quick to apply, blend effortlessly, no powdery fallout to worry about, and I feel like the end result is always soft and chic ✨

Comment “shop” & I’ll send you the links! Or find them on my LTK and ShopMy

Products:
@colourpopcosmetics
• Shadow Stix shades Walnut Ave, Quokka, & Cocktail Party
• Crème Gel liner shade Overboard
• Brownie Points BFF Mascara