It honestly upsets me that a denim specialist like Levi’s has started underdelivering. I’ve seen better jeans in Bershka and the fit on H&M jeans is miles better. The Original 501s aren’t perfect either but at least they still provide a solid fit and the same quality as 20 years ago. Fun fact: Did you know jeans were originally designed as workwear for miners? They were made tough to last through heavy labor, so why do some Levi’s jeans now feel like they’d struggle to survive a laundry cycle? At this point, I expect durability, proper stitching and fabric that doesn’t stretch out after one wear. Is that too much to ask from a brand that built its name on denim? Is Levi’s still everyone’s favourite jeans brand or have you moved on to another?