Did it last 16 hours like it says? Nope & I don't think it would (at least not while maintaining good color). But, let's be honest, who needs lip stain to last that long?!! This will for sure make it through your Christmas party or Christmas outings, family pics, work, daily life etc. 🌟 TIPS: • Leaving in on that long does make your lips feel a little dry, so I would reapply gloss a few times •even after 12 hours, it was tricky to get off, so be prepared to wipe it good! LTKHoliday LTKBeauty LTKFamily