JuliaRosemondBeauty on LTK

AD 41-year-old mom of two over here 🙋‍♀️ and if there's one thing I love, it's affordable makeup that actually delivers. ✨ I'm so excited to be partnering with @Target and @Maybelline to share a few products I've genuinely been loving! 💄 The Maybelline Grippy Serum Primer paired with the Lumi Matte Foundation gives me lightweight coverage, a soft, natural glow, and stays put all day. My skin also feels so hydrated while wearing it! And I can't forget the Sky High Tubes Mascara...it's quickly become one of my everyday favorites. 🤗 If you're looking for affordable makeup that performs, definitely check these out here! @Target @TargetStyle @Maybelline TargetPartner Target MaybellinePartner LTKmorningroutine LTKBeauty LTKOver40

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Maybelline Superfluff Volumizing Eyebrow Gel Mousse - 001 Blonde - 0.17 fl oz | Target

Maybelline Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation - 120 - 1 fl oz: Noncomedogeni... | Target

Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide - 1 fl oz: Liquid, Recommended fo... | Target

Maybelline Lash Sensational Sky Tubes Tubing Mascara 24H Extension-Like Lengthening & Volumizing ... | Target

This eyeshadow is so good, I REPEAT, this eyeshadow is SO GOOD! If you are a rose gold lover, you need this eyeshadow! It adds a little bit of sparkle, but it’s still natural enough for everyday!

Share this with a friend who loves rose gold and Follow for more easy and everyday makeup!

Eyeshadow is from @genseebeauty, shade Hollywood!

#holidaymakeup #rosegoldeyeshadow #easymakeuptutorial #makeupformaturewomen

#LTKBeauty #LTKHoliday #LTKOver40

If you’re looking for family photo or holiday makeup inspiration, check this out! I’ve added everything I used below for reference.

Follow for more filter free everyday makeup and save this post ☺️

Comment SHOP below to receive a DM with the link to shop this post on my LTK ⬇ https://liketk.it/4Xn4e

@hauslabs foundation and blush shade: hibiscus haze
@skinbaeandbeyondco brush
@lauramercier concealer
@lauragellerbeauty baked powder shade; Fair and brush
@nyxcosmetics bronzer shade: All Buttad Up and brow pencil shade: Taupe
@selestia_beauty eyebrow gel
@genseebeauty liquid eyeshadow shade: Rosewater
@sweedbeauty bronze eyeliner shade: golden beetle
@essencemakeup skin tone eyeliner
@thrivecausemetics mascara brown/black
@bareminerals highlighter (on eyes and face) Shade: Opal Glow
@jonesroadbeauty lip liner shade: Nude Rose
@palladiobeauty liquid blush (as lipstick) shade: Dainty
@saiebeauty lip gloss shade: Disco
@onesize setting spray
@thebkbeauty brushes

#holidaymakeup #familyphotosmakeup #makeupforphotoshoot #everydaymakeup #makeupformatureskin

#LTKParties #LTKBeauty #LTKHoliday

This is the makeup I’m bringing with me on holiday (well, plus or minus a few things 😆).

Let’s be honest, I’ll likely not wear most of it, but I did narrow it down to these products!

@tower28beauty tinted sunscreen, @yslbeauty concealer, @lauragellerbeauty powder, @nyxcosmetics bronzer, @personacosmetics bronze eyeliner, @yslbeauty waterproof mascara, @palladiobeauty cream blush, @rarebeauty powder blush, @hauslabs lip oil, @jonesroadbeauty lip pencil, @charlottetilbury finishing powder, @onesize makeup setting spray.

#summermakeup #beachmakeup #holidaymakeup #bronzemakeup

#LTKVideo #LTKBeauty #LTKFindsUnder50

Some of my NEW favorite affordable makeup finds 👀✨
As a 41 year old makeup artist, I’ve tried a lot of makeup—and I’m always excited when an affordable product comes along that genuinely impresses me. Swipe through to see my current favorites ➡️ have you tried any of these? If you’ve been loving an affordable product, let me know in the comments below so we can all learn from each other!

Happy to send these your way to check out. Just let me know in the comments below. @maybelline serum lipstick, grippy primer and brow glue, @morphebrushes bronzing serum, @colourpopcosmetics gel eyeshadow stick

#AffordableMakeup #DrugstoreMakeup #EverydayMakeup #MakeupFavorites #MakeupArtist MakeupOver40 EasyMakeup BeautyFinds MakeupTips

Tired eyes? 👀 🙋🏼‍♀️ Skip the extra concealer and try THIS instead. A skin-tone or white eye liner on your waterline is one of those tiny makeup tricks that makes a surprisingly BIG difference.

5 seconds. Brighter-looking eyes. ✨ Save this one and follow for more easy makeup over 35! Using @sweedbeauty eyeliner here.

#makeupformatureskin #makeupforbeginners #simplemakeup

#LTKBeauty #LTKgrwm #LTKOver40

If you have rosacea, redness, texture, or other skin imperfections, you’re not alone and I want you to know this: you don’t have to cover every bit of it to look and feel beautiful. 🤍

I used to think I needed more coverage to make my skin look “better.” But sometimes, a very light layer is enough to even things out while still letting my real skin show through. Makeup doesn’t have to hide you. It can simply enhance what’s already there. ✨

If you’re a woman over 35 who loves easy, everyday makeup that looks like skin, follow along. I’ve got you. 🫶🏻
Using @maybelline lumi matte foundation and I’ve been loving it!

#Over35Beauty #MatureSkinMakeup #RosaceaMakeup #EverydayMakeup #MakeupOver35 RealSkin LightCoverageFoundation

#LTKmorningroutine #LTKOver40 #LTKBeauty

#AD If you're on the hunt for affordable makeup that actually looks good on mature skin...this is for you. 🙋‍♀️✨

As a 41-year-old mom of two, I don't have time for products that don't perform. That's why I was so excited to partner with @Target and @Maybelline to share a few products I've genuinely been reaching for.

The Grippy Serum Primer + Lumi Matte Foundation have been such a great combo for me. My makeup looks fresh, my skin feels hydrated, and I get that lightweight, natural finish I love.

And let's not forget the Sky High Tubes Mascara...it's officially earned a spot in my everyday routine!

If you're making a Target run, I'd definitely give these a try. You can also shop these in my LTK 💕 @Shop.LTK, #liketkit, on.Itk link (I’ll post the actually link when it’s live)
@Target @TargetStyle @Maybelline
#TargetPartner #Target #MaybellinePartner

#LTKmomlife #LTKBeauty #LTKOver40

#AD If you're over 35 and still on the hunt for affordable makeup that actually looks good on mature skin...this is for you. 🙋‍♀️✨

As a 41-year-old mom of two, I don't have time for products that don't perform. That's why I was so excited to partner with @Target and @Maybelline to share a few products I've genuinely been reaching for.

The Grippy Serum Primer + Lumi Matte Foundation have been such a great combo for me. My makeup looks fresh, my skin feels hydrated, and I get that lightweight, natural finish I love.

And let's not forget the Sky High Tubes Mascara...it's officially earned a spot in my everyday routine!

If you're making a Target run, I'd definitely give these a try. You can also shop these in my LTK 💕 @Shop.LTK, #liketkit, on.Itk link
@Target @TargetStyle @Maybelline
#TargetPartner #Target #MaybellinePartner

#LTKgrwm #LTKBeauty #LTKOver40

Love this one!

#LTKmorningroutine #LTKBeauty #LTKOver40

My current favorite eye cream to help with darkness, fine lines and wrinkles!

#LTKmomlife #LTKBeauty #LTKOver40

I have been wearing this eye combo on repeat! I’ll switch out the liquid eyeshadow and eyeliner color but overall this is my go-to every day eye makeup look! And, It takes less than three minutes to do 🤗. Give it a try and follow for more easy and every day makeup for us gals over 35.

@genseebeauty liquid eyeshadow shade Rosewater , @personacosmetics eyeliner shade plum and @thrivecausemetics mascara

#makeupformatureskin #easyeyemakeup #over40

#LTKgrwm #LTKOver40 #LTKBeauty

My under eye makeup routine has definitely changed over the years and now I really just focus on color correction. I don’t want to overload my under eyes with a ton of product and so I find that color correcting has really been working for me! Have you tried a color corrector before? If so, what’s your favorite? Let me know in the comments below! I’ve used this one from @bobbibrown for years! Love this concealer brush BK Beauty

#makeupformatureskin #over40 #undereyecare

#LTKmorningroutine #LTKOver40 #LTKBeauty

Winged liner doesn’t have to be complicated.
Especially when you’re 40+ and have hooded eyes. 😉
Follow for more easy makeup tricks that actually make sense. Using one of my favorite eyeliners from @personacosmetics shade plum

#makeupformaturewomen #hoodedeyes #wingedeyeliner

#LTKgrwm #LTKOver40 #LTKBeauty

Here are my five things that are actually worth the money! Have you tried some of these? What are some of yours?!?

As an FYI, I do have a 10% code for all @currentbody products: JULIARHAIR and a 25% off code for @incommon products: JULIAR

#beautyinspo #5products #over40

#LTKgrwm #LTKOver40 #LTKmorningroutine

If you haven’t tried this, give it a go! It’s going to make your eyes pop ✨🤩✨ and don’t forget to follow for more easy and everyday makeup.

I’m using shade Nikki by @thrivecausemetics! eskin #easymakeup #over40

#LTKOver40 #LTKgrwm #LTKBeauty

If you have hooded eyes… tell me I’m not the only one. 😂 You spend time perfecting your eyeliner, open your eyes… and POOF. Gone.

Or worse — it transfers onto your lid. 🙃

The trick is where you place your liner, not how much you use.

I’ve found that keeping it thin and close to the lash line gives me the definition I want without making my eyes look smaller. Love these pencils from persona. My favorites are shade, chocolate and plum.

#LTKOver40 #LTKmorningroutine #LTKBeauty

Anyone else used to wear a full face of makeup to the beach like me...😅 Now, I’ve found the sweet spot.

Just four products:
☀️ Tinted moisturizer with SPF @colorescience
🌸 Cream blush @armanibeauty
💋 Lip balm @jonesroadbeauty
✨ Brow pencil @nyxcosmetics

Enough to feel polished, but still like me. Lightweight, easy to apply, and perfect for a day in the sun.

One thing I’ve learned as a makeup artist (and as a woman in my 40s): makeup doesn’t have to be complicated to make you feel confident. Sometimes less really is more.

Tell me—are you a full-face-at-the-beach kind of gal, or do you keep it simple?

Save this for your next beach day, and follow along for easy, everyday makeup tips for women 35+! 💛

#MakeupOver35 #Over40Beauty #BeachMakeup #SimpleMakeup #EverydayMakeup CreamBlush GlowySkin MakeupArtist MidlifeBeauty LessIsMore MakeupTips WomenOver35

#LTKgrwm #LTKmorningroutine #LTKOver40

Sunscreen that keeps your face and scalp protected—without the greasy mess? Sign me up. ☀️✨

If you haven’t tried a mineral powder sunscreen yet, let this be your sign. It’s a game changer for reapplying SPF over makeup throughout the day or just for an easy/quick application at the beach. Bonus: it’s amazing for your scalp and part line, too!

Have you tried powder sunscreen yet, or is this your first time seeing it? Let me know below! 👇 And follow for more easy, everyday makeup tips and tricks.

Love this one from @colorescience

#LTKOver40 #LTKBeauty #LTKmorningroutine

Am I the only one? I like applying my bronzer after the rest of my makeup because I can actually see how much warmth my face needs instead of guessing. Since I love blush, I usually end up using way less bronzer than I thought.

Give it a try the next time you do your makeup and tell me—are you team bronzer before blush or bronzer last? ⬇️

Follow for easy, everyday makeup tips that actually work for women 35+ 🤗

Using @saiebeauty bronzer here.

#makeupformaturewomen #everydaymakeup #bronzer

#LTKBeauty #LTKOver40 #LTKmorningroutine

As a makeup artist for over 20 years, I definitely keep plenty of high-end products in my professional makeup kit—but if you’ve been here for a while, you already know I love finding affordable makeup that performs just as well. 💁🏼‍♀️✨

I love using affordable makeup on myself all the time, and these are some of my favorite budget-friendly staples that I keep in my professional makeup kit. Would you also like to see my favorite high-end products that are staples in my professional makeup kit, too? Let me know in the comments! 👇

If you’re new here, I’m a natural makeup artist in Charlotte, NC, sharing easy, everyday makeup tips (especially for women 35+) to help you feel confident without spending hours in front of the mirror. I’d love to have you here, so be sure to follow along for more simple makeup tips and product recommendations. 🤍

And if you’d like links to any of these products, leave a 🛍️ in the comments or send me a DM—I’m always happy to share them!

Thanks so much for being here and for all of your continued love and support! 🥰

#affordablemakep #charlottemakeupartist

Copper eyeshadow can definitely be scary, but I’m here to show you that you can incorporate bold colors into your natural eye makeup look in a subtle way. Give it a try and follow for more easy and everyday makeup! Using the @morphebrushes eyeshadow trio.

#coppereyeshadow #greeneyes #makeupformaturewomen

#LTKmorningroutine #LTKOver40 #LTKBeauty

Lots of questions about tubing mascara! You guys know it’s my favorite type of mascara so here are some of my favorites. If you’ve never tried it, start here! Please let me know if you have any questions and follow for more easy and everyday makeup. Happy to send these your way, just comment: tubing mascara!

#tubingmascara #affordablemakeup

Can you guess what it is??? I’m sure you already know! This stuff is truly amazing and it’s like $7! And, mature skin approved. @wetnwildbeauty tinted hydrator, I wear shade light medium

#makeupformatureskin #makeupformaturewomen #affordablemakep

#LTKOver40 #LTKBeauty #LTKmorningroutine

Eyemaxxing for green or hazel eyes! Don’t be scared of copper eyeshadow. It is definitely your friend! Planning on doing a post with eyeshadow colors for every eye color. Follow along for more easy and every day makeup and share this with a friend who has green or hazel eyes.

@yslbeauty liquid eyeshadow shade 22, @morphebrushes eyeshadow trio shade Dream Sequins, @lorealparis liquid eyeliner shade: burgundy cashmere, @personacosmetics eyeliner shade chocolate, @maybelline burgundy Haze mascara

#greeneyes #greeneyesmakeup #eyemaxxinggreeneyes

#LTKOver40 #LTKBeauty #LTKmorningroutine

Affordable beauty products that I have been loving so far this summer as a 41 year-old! Let me in the comments what has been your favorite beauty product of the summer. I love when we all learn from each other 🤗 happy to send any of these your way, just comment: Summer Beauty, and I’ll send these to you for reference.

#summerbeauty #summeressentials #makeupformatureskin

Who agrees? Everybody always wants the pigmented blushes, but let’s face it, they are harder to blend! My favorite blushes are buildable…because you can build the color slowly. It’s much harder to overdo, blends more seamlessly, and gives you that soft, natural flush instead of one patch that’s impossible to fix. Follow for more easy makeup tips for women over 40! Love this blush by @raviebeauty in shade: heaven! #makeupformatureskin #makeupformaturewomen #makeupforbeginners

#LTKgrwm #LTKOver40 #LTKBeauty

Love this pink eyeshadow in shade Blush!

#LTKgrwm #LTKOver40 #LTKBeauty

Loving this lip combo for summer!

#LTKmorningroutine #LTKmomlife #LTKBeauty

These are my favorite sunscreens to reapply throughout the day and they work really well over makeup!

#LTKOver40 #LTKmorningroutine #LTKBeauty

Trying this new setting spray from @onesize! It’s supposed to give you a bronze glow while setting your makeup. I definitely do see a difference and for a first impression, I actually really like it. I do feel like I used quite a bit of product, so I’m not sure how long this will last. I’ll definitely keep you posted! Follow for more easy and everyday makeup and let me know if you’ve tried this. #summermakeup #bronzemakeup #beachmakeup

Affordable makeup has come a long way! I am a 41-year-old makeup artist and I try lots of makeup and a lot of my favorite products actually come from the drugstore. Follow along for more affordable makeup recommendations that especially work well on 35+ 🤗 using @covergirl please please pink!

#makeupformatureskin #makeupformaturewomen #affordablemakeup

I’ve used this @lauragellerbeauty powder for many years and I still absolutely love it! I personally like to use it to set my tinted moisturizer, but you can also use it on its own. If you do, just make sure your skin is really hydrated. I find this powder looks best when you press it into the skin and use a kabuki brush apply it. I wear shade fair for reference! Please let me know if you have any questions and comment: Powder — and I’ll send over this powder/brush combo! Follow along for more easy and everyday makeup! #makeupformaturewomen #makeupforbeginners

#LTKOver40 #LTKBeauty #LTKgrwm

At 41, I’ve officially retired my 20-step makeup routine. 🙋‍♀️

These days, I want makeup that’s quick, easy, and actually looks good on my skin. If that sounds like you, you’re in the right place!

Sometimes I use just one product to even out my complexion, and that’s enough. This took me less than 30 seconds 🙌

I’ve been loving this one from @originalnomakeupmakeup ! If you want the details, just comment “LINK” below, and I’ll send it to you.

And tell me—what’s one makeup topic you’d love to see me cover next? I’d love to create content that helps make makeup feel simple and approachable.

#makeupformatureskin #easymakeuptutorial #makeupover40 #womenover40 #simplemakeup nomakeupmakeup

#LTKgrwm #LTKOver40 #LTKBeauty

If you have dry skin, you need this balm stick!

#LTKgrwm #LTKOver40 #LTKBeauty