As you all know, I absolutely love applying makeup—but it always starts with skin prep ✨ I hear from so many women who feel frustrated when their makeup doesn’t last… it settles, fades, creases—and trust me, I get it. That’s exactly why I created this educational video 💄 Because the truth is—beautiful makeup starts before the makeup even goes on. Here’s the real game plan: Step 1: Skincare (this is your foundation!) Step 2: A good SPF (non-negotiable) Step 3: The right primers to smooth, grip, and perfect When you get these steps right, everything you apply on top just works better 🙌 If you’ve been struggling with your makeup lately, this might be the missing piece 💕 Save this for later + let me know if you want me to share my exact prep routine & favorite products! LTKBeauty LTKOver40