Madtown_Momma on LTK

This ionic hair dryer is one of my Most Used Products from 2025. #gifted

It has magnetic attachments and 12 different temperature and speed settings and dries my hair quickly on days I can’t let it air dry.

This product was gifted to me by Amazon in exchange for my honest review.

It comes in several different colors as well.

#amazonfinds

#LTKgrwm #LTKdayinmylife #LTKmorningroutine

This ionic hair dryer is one of my Most Used Products from 2025. gifted It has magnetic attachments and 12 different temperature and speed settings and dries my hair quickly on days I can’t let it air dry. This product was gifted to me by Amazon in exchange for my honest review. It comes in several different colors as well. amazonfinds LTKgrwm LTKdayinmylife LTKmorningroutine

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👋🏽 INTRO POST! 👋🏽

Hey everybody! Nice to meet you.

My name is Alicia, otherwise known as Madtown Momma.

I am a full time workin’ mom sharing lifestyle content about my life in Madison, WI.

I live with my husband, preteen son, and older dog.

We love shopping and dining locally, and exploring all that Madison, the Midwest, and the great state of Wisconsin have to offer.

You will often find us out at a neighborhood festival, community event, or new restaurant.

I am generally an XL/XXL/1X, 14, 16, 14W and have a passion for fashion.

If that sounds like something you are interested in, follow along as I navigate life as a Madison mom in style!

#lifestyleinfluencer
#madisonmom
#momfluencer

#LTKOver40 #LTKMidsize #LTKPlusSize

Took a day to care for self today with everything that’s been going on. After a soak in the tub, face, hand, and foot mark, I painted my nails with this lovely iridescent pink.

I haven’t had a mani pedi in months, so I really needed it!

#selfcaresunday

#LTKSaleAlert #LTKselfcare #LTKBeauty

If you have dry cracked lips in the winter too, you need a good lip scrub! I like this one by EOS that works to get the dry skin off, especially when paired with a Makeup Eraser.

#LTKgrwm #LTKmorningroutine #LTKBeauty

Your girl needs a better way to keep track of daily pills, vitamins, and probiotics because half the time I can’t remember if I’ve already take something by the end of the day.

So I treated myself to this beautiful pill compact by Dosey that helps keep them organized, looks prettier than the plastic pill cases you find at the drug store, and has the added benefit of a mirror to check my lip gloss after taking my pills.

Their collab with Anthropologie sold out in three days but they are taking preorders now!

If you need a cute way to keep your pills organized, go ahead and treat yourself to a Dosey compact.

#LTKOver40 #LTKdayinmylife #LTKselfcare

The extra 50% off sale items going on at Anthropologie right now is pretty legit.

This 1/4 zip is less than $50 with the discount! It comes in a few different colors as well.

I’m wearing an XL.

#LTKFindsUnder50 #LTKMidsize #LTKSaleAlert

Snagged this comfy lounge set from LOFT’s Semi Annual Sale.

Get up to 70% off sale items going on now!

The slippers were gifted to me by Amazon in exchange for my honest review.

#LTKSaleAlert #LTKOver40 #LTKFindsUnder50

Evereve’s Denim Sale is going on now through Monday, January 19th! #everevepartner

Take 10% off all denim, which includes my favorite Meg jeans by Kut from the Kloth.

They come in so many cuts and colors and they always fit so comfortably.

I have at least 5 pair and can’t recommend them enough!

#LTKFindsUnder100 #LTKOver40 #LTKSaleAlert

New year, new offer! #misfitsmarketpartner

Use code MMAFF30 for 30% off your first Misfits Market order (up to $30). Terms and conditions apply.

Offer only available until March 31st.

#LTKSaleAlert #LTKfoodie #LTKmomlife

Saturday style.

Shirt and jacket from Anthropologie.
Kut jeans from Evereve. #everevepartner

DKNY boots from Amazon, which were gifted in exchange for my honest review.

#LTKMidsize #LTKOver40 #LTKootd

Got these coated denim wide leg jeans by Kut from the Kloth from Evereve! #everevepartner

I paired them with a chunky sweater for a cold winter day, and these lug sole boots by DKNY that were gifted to me in exchange for my honest review on Amazon.

I cannot recommend Kut jeans enough! They are my favorites and have been for years.

I am wearing a size 14 in the jeans. And they are on sale!

#LTKootd #LTKMidsize #LTKSaleAlert

This magnetic charcuterie board is perfect for hosting! #gifted

You can put it all together to create one big board, or detach the sides and use them separately.

(Just don’t try to pick up the board when they are all put together or the sides will fall off! The magnets aren’t quite strong enough to hold the weight with food on.)

Still, it makes for a beautiful serving piece. And would also make a lovely hostess gift!

This product was gifted to me by Amazon in exchange for my honest review.

#LTKHome #LTKFindsUnder50 #LTKfoodie

My husband had been encouraging me to get a Sodastream for years since we drink fizzy water like it’s going out of style.

Finally got one and it’s so easy to use!

I can’t wait to try different flavor combos and experiment with making both carbonated water and soda.

I do like that there is less waste than with buying cans, and that you can customize the amount of fizz you want in your drink.

This is one way I’ve resolved to live just a bit more sustainably in the new year.

#LTKfoodie #LTKFindsUnder100 #LTKHome

My in-laws replaced our broken pour over coffee maker for Christmas with a nice little upgraded version. (This post includes gifted items).

Elevate your morning coffee routine with better tasting coffee (in my opinion) from your old drip!

We got the burr mill grinder for Christmas from my mom a few years ago.

And the electric kettle was gifted by Amazon in exchange for my honest review.

#LTKFindsUnder50 #LTKHome

Don’t miss the last day of Evereve’s extra 20% off sale items! #everevepartner

I snagged these Kut from the Kloth Meg jeans earlier this week and have zero regrets.

Sale ends tonight!

P.S. I’m wearing the 14.

#LTKMidsize #LTKSaleAlert #LTKFindsUnder100

Picked up this team and sport neutral Game Day sweatshirt at Evereve as part of their end of year sale! #everevepartner

All sale is an extra 20% off right now.

My Kut from he Kloth jeans are also from Evereve! And also on sale!

I got an XL in the sweatshirt and size 14 in the jeans.

#LTKootd #LTKSaleAlert #LTKdayinmylife

Trying out my new satin lined flexible Kitsch shower cap for the first time to see if it keeps my massive head of hair dry.

It worked! And stayed dryer around the hairline than my old one. No wet spots, which means it works.

Plus it’s nice and roomy for curly girls like me!

#LTKmorningroutine #LTKFindsUnder50 #LTKgrwm

Celebrating 2 years sober this week!

Having good nonalcoholic alternatives has helped get me here. I wrote a whole blog post about it if you are looking for some NA options to try, especially if you are thinking of trying Dry January.

One of my favs is the non alcoholic spritzes from Ghia.

I tried the new Blood Orange last night. And also dig the Ginger and Lime & Salt. I have yet to try the other two.

Cheers to another year alcohol free!

#LTKselfcare #LTKOver40 #LTKfoodie

Still use this bridesmaid’s gift I received 15 years ago or so. If you don’t have a Lands’ End canvas tote, you need one!

This is the extra large zip-top.

They come in several different sizes and so many colors. Plus you can personalize or monogram them to your liking.

#LTKWedding #LTKGiftGuide #LTKTravel

Had so much fun getting all dolled up for my son’s taekwondo awards ceremony and gala last night. #ad

I lucked out and found this Wray dress at my local Goodwill. #goodwillpartner

It was new with tags too!

It paired nicely with my new faux fur from Evereve. #everevepartner

The fleece lined tights made to look like nylons, and kitten heels were gifted to me by Amazon in exchange for my honest review.

Love how the whole look came together! It would work well for NYE too!

#LTKMidsize #LTKOver40 #LTKHoliday

Tried out a new to me curly hair product last week and honestly loved it! My curls were very well defined, not crunchy but had good hold, and held up for a good 4 days before I put it up due to frizz.

I only used this product after washing and conditioning in order to get a true result. My only complaint is it doesn’t have a lot of slip so for finger twist styling that can be a challenge.

Moving forward I would probably pair it with a slippery product as well for ease in styling.

Overall though, I would recommend!

#curlyhair

#LTKmorningroutine #LTKBeauty #LTKFindsUnder50

Found these two cute tops in the extra 50% off sale room at @anthropologie today.

Will definitely be wearing the red bow sweatshirt for Christmas with the fam, and the subtly sparkly ruffled sweatshirt tee for New Year’s Eve!

Which do you like best?

#LTKSaleAlert #LTKHoliday #LTKFindsUnder50

Evereve is having a party sale! 🪩 #everevepartner

They’ve marked down holiday party ready styles, including this faux fur jacket, disco pants, and jeweled neck tee.

Shop these markdowns and more before the party is over.

#LTKSaleAlert #LTKSeasonal #LTKHoliday

I loved what I wore to work today and just had to share! (This post includes gifted items).

I got this adorable bow shoulder black and white sweater from @loft last week. It was on sale for $25 and I had a promo code for $25 off any order, so it was free!

I knew it would pair nicely with these high waisted @kutfromthekloth trousers I bought from @evereve. #everevepartner

I added my bow ring and necklace which were gifted to me by my local @kendrascott store, along with the bow earrings I received for free in exchange for my honest review by Amazon.

I got several compliments today and I felt confident and classy!

This outfit would work well for a holiday party too, especially with red accessories.

What do you think? So you love it as much as I do?

#LTKHoliday #LTKootd #LTKOver40

I love this three piece pajama set from Lands’ End! I’ve bought some version of this the past few years and they are all fantastic.

This one was on my list because of the vibrant red color which is perfect for the holidays, but not so Christmasy that it can’t be worn beyond December 25th.

It comes with the tank top, pants, and robe. And comes in a few different colors/patterns as well!

Highly recommend as a gift for her…including yourself!

#LTKGiftGuide #LTKHoliday #LTKSaleAlert

Tis the season where we all need a little extra hydration.

I picked up this thick Philosophy body cream that smells fantastic. And cracked open a new Elemis pro-collagen marine cream for extra moisture on my winter skin.

Don’t forget that winter can be so drying for hair, skin, and nails. So change up your skincare routine for the next few months if you need to.

#LTKselfcare #LTKBeauty #LTKmorningroutine

Stocking Stuffers: Beauty Edition!

Check out these beauty treats to put in your own stocking, or that of teen/preteen girls.

From foot and hand masks, to lotion, skincare, mascara, lip gloss and more!

#giftsforher

#LTKHoliday #LTKGiftGuide #LTKBeauty

Stay at home cozy vibes. #everevepartner

#LTKSeasonal #LTKMidsize #LTKootd

Hosted a style party at @evereveofficial last night and tried on a few casual weekend looks while I was there. #everevepartner

A comfy outfit for lounging around the house.

A cute look for running errands and meeting my girls for lunch.

And lastly, a game day look for in person or a watch party!

Shop these looks on my LTK and follow for more everyday style on a 40 something size 14!

FIT TIP: Size up in the Ashton Barrel Jeans and the Striped Turtleneck.

#LTKootd #LTKMidsize #LTKOver40

This quilted coat is back for another year!

It’s my go to winter coat because it’s stylish and warm without being too thick.

It comes in several colors and is currently on sale. Colors and sizes are selling out fast though!

#LTKSaleAlert #LTKOver40 #LTKMidsize

This 2025 Collector’s Edition Elisa necklace is on sale! #kendrascottpartner

Grab one in gold or silver to gift to your daughter, sister, or friend.

#giftsforher

#LTKSaleAlert #LTKFindsUnder100 #LTKGiftGuide

Screaming thank you to everyone who came to my @evereveofficial Style Party tonight in collaboration with @here_there_anywear!

This outfit screams cool and casual weekend vibes with the striped sweater, barrel jeans, shiny vest, and gold sneakers.

Make sure you put some items on your own wishlists this Christmas too!

#LTKSeasonal #LTKOver40 #LTKMidsize

Today’s deal from Kendra Scott is only good until 11 am CST!

The Mini Elisa Satellite Short Pendant Necklace in Gold or Silver is just $25!

Perfect for Secret Santa gifts, the family gift exchange, your girlfriend, sister, daughter, etc.

Grab this door buster while it lasts.

#giftsforher

#LTKCyberWeek #LTKGiftGuide #LTKHoliday

Cashmere always makes a great gift! They are classics that will never go out of style.

Both Free People and Quince have discounted cashmere sweaters for Cyber Monday, along with those available through Anthropologie’s site wide sale!

I’ve linked ones I would gift or buy for myself below. I’m still debating which one to get from Free People’s $98 cashmere sale through today! (That’s 50% off!)

#giftsforher

#LTKHoliday #LTKGiftGuide #LTKCyberWeek

Got a teen or preteen girl you are shopping for?

Hair care products from Kitsch would make excellent stocking stuffers and gifts!

They are practical yet fun to use. And women of all ages and hair types will find use with their products as well.

#stockingstuffers

#LTKBeauty #LTKCyberWeek #LTKGiftGuide

Today’s deal from Kendra Scott! #kendrascottpartner

The Paige Tennis Bracelet in Gold or Sliver for just $35! (Down from $85)

Act fast because there is a limited quantity and this deal is today only!

#giftforher

#LTKCyberWeek #LTKHoliday #LTKGiftGuide