We love highlighting brands we genuinely use, trust, and admire—especially woman-owned businesses built with intention. Today’s brand spotlight is one of our longtime favorites: Violette_FR.⁠ ⁠ Founded by Violette Serrat, a globally respected makeup artist and creative director, Violette_FR was born from the idea that beauty should feel intuitive, expressive, and effortless. The brand is inspired by the French approach to beauty—less about perfection, more about confidence, individuality, and ease.⁠ ⁠ What we love most is how the products are designed to work with your skin, not against it. Thoughtful formulas, clean ingredients, and a streamlined edit make it easy to create a polished look without overthinking. Everything feels wearable, modern, and grounded in real life—beauty that enhances rather than covers.⁠ ⁠ From multi-use color to skin-first formulas, Violette_FR encourages a relationship with beauty that feels personal and empowering. It’s the kind of brand that simplifies your routine while still leaving room for creativity.⁠ ⁠ This is exactly what we aim to do here: thoughtfully curate brands that tell a story, bring value, and feel aligned with intentional living. Our goal is to spotlight businesses we truly love—so our community can discover them with confidence.⁠ ⁠ Save this for later, share it with someone who loves modern beauty, and follow for more editor-curated brand spotlights and favorites worth your time.⁠ ⁠ Join The Monthly for weekly edits, thoughtful features, and a deeper look into the brands shaping modern living.⁠ ⁠ Shop our favorites: Link in bio ⁠ ⁠ With love 🤍⁠ LTKselfcare LTKmorningroutine LTKBeauty