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THE_ASH_EDIT on LTK
THE_ASH_EDIT
BLUREFX is BACK!!!!

Skin care infused duo concealer and foundation. Blurs but feels like skin but makes skin look better.

#LTKBeauty #LTKOver40 #LTKselfcare

BLUREFX is BACK!!!! Skin care infused duo concealer and foundation. Blurs but feels like skin but makes skin look better. LTKBeauty LTKOver40 LTKselfcare

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Ashunta Sheriff Beauty BlurEFX Fawless Concealer & Foundation Duo in Honey Glow at Nordstrom | Nordstrom
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Long lasting makeup tip!
Two applications done size of Elf Grip Primer

#LTKBeauty #LTKgrwm #LTKOver40
The NEW ONE SIZE Dusk Til Dawn bronze setting sprays!!!

#LTKBeauty #LTKTravel #LTKOver40
Self Care Sundays 
Using my faves to hydrate and strengthen my hair plus cleanse my scalp.

#LTKBeauty #LTKOver40 #LTKselfcare
LETS TRY SEAMLESS LASHES BY

#LTKgrwm #LTKBeauty #LTKOver40
Skin Better Sc

#LTKmomlife #LTKBeauty #LTKOver40
AGELESS BEAUTY SECRETS! 
I love #DalbaWhitrTruffleSerumMist to keep my skin glowing, radiant and hydrated.

#LTKTravel #LTKBeauty #LTKselfcare
Skin better Self Care Loading!!!

#LTKBeauty #LTKTravel #LTKOver40
Harem Love … #ElectricPicksJewelry

#LTKOver40 #LTKTravel #LTKgrwm
Ooh La La Mer 💚💚💚

A box full of repair and self care.

#LTKBeauty #LTKTravel #LTKOver40
STOP scrolling if your hair still isn’t giving what it’s supposed to give… 👀✨

Because this? This is my non-negotiable wash day system.

I don’t play about my hair—and these NULASTIN essentials have it strong, full, and thriving from root to tip.

First—Shampoo + Conditioner powered by Elastaplex®
We’re talking strength, elasticity, and fuller-looking hair after every wash. No fluff. Real results.

Then I go in with the NuProtect™ Primer
Heat protection is NOT optional. This step helps reduce breakage and keeps my strands intact while I style.

And let me be very clear—the Scalp Treatment is the secret weapon
Because if your scalp isn’t healthy… your hair won’t be either. Period.

This is how I protect my crown, retain length, and keep my hair looking luxe in ANY season 💁🏽‍♀️✨

If you’ve been sleeping on your hair routine… this is your sign.

👉🏽 Shop right here on TikTok
👉🏽 Use code ASHUNTA20 to save

Don’t wait until your hair is damaged to start caring for it.

Start now. Stay consistent. Watch the transformation. 🔥

#haircareroutine
#healthyhairjourney
#haircaretips
#hairtok
#luxuryhaircare
What a beautiful evening on Long Island 🤩

A heartfelt thank you to Krista DeMaio, founder of @prettylocal.li , who I absolutely adore. Krista and I go way back, decades deep in this beauty industry, and sharing this moment together felt full circle. There is something so powerful about building real, lasting relationships over time. This industry may evolve, but the foundation you lay with people, your integrity, your work, your spirit, that is what carries you forward.

It was truly a pleasure to sit in conversation about the future of beauty alongside incredible leaders like @larissajensen of Circana and @pattiyankee. Being in a room filled with wisdom, experience, and forward thinking energy is always a gift.

Everything happening for me today is rooted in the footprint I set from the very beginning. The relationships you build along the way matter more than you know. Be mindful, be intentional, and nurture them, because they can become some of your greatest resources and support systems down the line.

I left inspired, grounded, and deeply grateful 🤩

#AshuntaSheriffBeauty
#ASBGlowTribe
#FutureOfBeauty
#WomenInBeauty
#IndustryLeaders
As a pro makeup artist, I always support women owned brands especially those backed by real expertise, innovation, and smart technology.

I partnered with @lashify to try their Trial Set using the Gossamer® Starburst Lash, and let me tell you… I get the hype now.

✨ Lash map: 10, 10, 12, 12, 12, 12 mm
✨ Application time: under 10 minutes
✨ Wear: lightweight, comfortable, and lasted straight through the holidays

What makes Lashify different is the technology. The lashes are applied under the natural lash using their patented bonding system. The BOND acts as a flexible, tacky adhesive that grips without stiffness, while the SEAL locks everything in, eliminating stickiness and extending wear. The result is a secure hold that moves with your natural lashes, not against them. No heavy strip. No bulky band. No salon dependency.

I have used Lashify on clients for years at their request, but this was my first time applying it on myself and I am officially converted. With everything we hear about cutting budgets and being mindful with spending, this is a game changer. You get customizable, natural or glam lashes that last days, not hours, without repeated salon visits.

There are so many styles and maps to choose from, whether you are a minimalist or full glam girlie. This is smart beauty. Investment beauty. Beauty that actually saves you money over time.

✨ Ashunta Sheriff Beauty approved.

#LashifyLife
#Lashify
#WhatsYourLashMap
#AshuntaSheriffBeautyApproved
#WomenSupportingWomenInBeauty
March is Women’s History Month, and I love celebrating brands built by powerful women. ✨ @NULASTIN is founded by BIPOC founder Leah Garcia, and the brand is rooted in science, technology, and beautiful botanical ingredients that support real results.

What I love most is that Nulastin focuses on strengthening hair from the inside out, starting at the follicle, because healthy hair always begins with a healthy scalp. And for my Ageless Beauties, this matters. As we evolve, our hair and scalp need intentional care, nourishment, and powerful formulations that truly support growth and strength.

If you’re ready to elevate your hair care routine, use my code ASHUNTA20 to shop and save. Your scalp is the foundation of beautiful hair, and it deserves the very best. 💫

#WomensHistoryMonth
#AgelessBeauty
#HairHealthJourney
#WomenFounded
#BeautyOver50
This Friday I had the honor of being in the room with some of the top digital sellers right here in Chicago… and let me tell you, the energy was REAL 🔥✨

CHICAGO is top 10 when it comes to TikTok shops so go Chicago 🙌🏽

What hit me most is this… I’m in a unique position. I’m a founder AND a professional makeup artist… but also a creator. I’ve been doing this for over 15 years—from backstage at major shows to brand campaigns, education, and now content.

And here’s the truth… this creator lane has become a real income stream for me while I continue to grow my brand 💼✨

To my Ageless Beauties 40+ 💫
It is NOT too late. Your expertise matters. Your voice matters. Your eye matters.

If you’re an artist and things feel slow… pick up your phone. Share. Teach. Review. Create. There is space for you.

Grateful for the experience, the gems, and the community 🤎

And yes… we’re BACK open and I’m excited for what’s next 🙌🏽
Follow us @ashuntasheriffbeauty and come grow with us ✨

#ASBGlowTribe
#BeautyOver40
#ContentCreatorLife
#MakeupArtistLife
#WomenInBusiness
March is Women’s History Month, and I love celebrating brands built by powerful women. ✨ @NULASTIN is founded by BIPOC founder Leah Garcia, and the brand is rooted in science, technology, and beautiful botanical ingredients that support real results.

What I love most is that Nulastin focuses on strengthening hair from the inside out, starting at the follicle, because healthy hair always begins with a healthy scalp. And for my Ageless Beauties, this matters. As we evolve, our hair and scalp need intentional care, nourishment, and powerful formulations that truly support growth and strength.

If you’re ready to elevate your hair care routine, use my code ASHUNTA20 to shop and save. Your scalp is the foundation of beautiful hair, and it deserves the very best. 💫

#WomensHistoryMonth
#AgelessBeauty
#HairHealthJourney
#WomenFounded
#BeautyOver50
✨ #LABANJ — still celebrating Black excellence all February long ✨

Supporting Black-owned businesses is always in style. The #CelestialBracelet, inspired by the magic of the night sky, is adorned with luminous pearls and sparkling CZ stones — delicate in feel, yet strong in presence.

Designed in an open cuff silhouette, it’s perfect worn solo for effortless elegance or stacked to tell your own story.

Shop with intention. Support Black creators. Invest in beauty, culture, and legacy this February and beyond. 🖤

#jewelrytok
#shoplabanj
#shopblackownedbusinesses
Behind the scenes with @ashuntasheriffbeauty and @officiallipgame
Founders. Visionaries. Co-creators of hiphopbeautyofficial ✨

Big gratitude to @crescalacollective for hosting this moment and styling us so beautifully. We had so much fun with our collaborative partner @springaistudio.

Wearing:
@kawayan.collections
@lulufrost
@sarayaa.sn

Hip Hop Beauty makes its NYFW debut on 2/12 — invite only so if you’re interested please contact me for the invitation 

After a powerful and affirming launch at Art Basel, we’re bringing this work into a gallery space and officially taking it on tour. 

This is legacy in motion.

So excited, so grounded, and so ready for what’s next.

Styling: @crescalacollective
Makeup: @ashuntasheriffbeauty

Redemption.
Recognition.
Reclamation.

#HipHopBeautyCirca1973®️ 
#AshuntaSheriffBeauty
#ThembisaMshaka
#CulturalArchive
#BeautyAsHistory
Jewelry that lives life with you ✨

Founded by MJ Carlson, Electric Picks is all about meaningful, well-made pieces that tell your story. And if you know me, you know I love delicate layers and supporting women-founded brands who go after their dreams 🤍

I’m wearing the Lane Hand Chain in 14kt gold plated effortless, elegant, and made to move with you. Plated with 4x the gold, finished with an anti-tarnish layer, and backed by a lifetime guarantee. Beautiful, accessible, and built to last.

Perfect for Valentine’s, Galentine’s, or a little self-love moment ✨
👉 CLICK THE LINK IN MY BIO & SHOP MY SHELF

#ElectricPicks
#FemaleFounders
#ShopWomenOwned
#ValentinesGiftIdeas
#GalentinesDayTreatYourself
Love delicate jewelry shop #electrictrick use my code and save 

#LTKValentine
The perfect matte lip 

#LTKBeauty
Nulastin has kept me aging in reverse. More brows give a naturally more youthful appearance. Maintain brow and lash health with my dynamic duo! 

#LTKdayinmylife #LTKOver40 #LTKBeauty
As a pro makeup artist, I always support women owned brands especially those backed by real expertise, innovation, and smart technology.

I partnered with @lashify to try their Trial Set using the Gossamer® Starburst Lash, and let me tell you… I get the hype now.

✨ Lash map: 10, 10, 12, 12, 12, 12 mm
✨ Application time: under 10 minutes
✨ Wear: lightweight, comfortable, and lasted straight through the holidays

What makes Lashify different is the technology. The lashes are applied under the natural lash using their patented bonding system. The BOND acts as a flexible, tacky adhesive that grips without stiffness, while the SEAL locks everything in, eliminating stickiness and extending wear. The result is a secure hold that moves with your natural lashes, not against them. No heavy strip. No bulky band. No salon dependency.

I have used Lashify on clients for years at their request, but this was my first time applying it on myself and I am officially converted. With everything we hear about cutting budgets and being mindful with spending, this is a game changer. You get customizable, natural or glam lashes that last days, not hours, without repeated salon visits.

There are so many styles and maps to choose from, whether you are a minimalist or full glam girlie. This is smart beauty. Investment beauty. Beauty that actually saves you money over time.

✨ Ashunta Sheriff Beauty approved.

#LashifyLife
#Lashify
#WhatsYourLashMap
#AshuntaSheriffBeautyApproved
#WomenSupportingWomenInBeauty
First collab of 2026 loading… ✨

Coming soon: my @lashify Trial Set tutorial 💫
I’m forever a supporter and lover of women founded brands, especially when technology + innovation meet beauty. This Gossamer®️ lash set? Super easy, super chic, and took me less than 10 minutes from start to finish. Clean application, lightweight feel, and that effortless glam I love.

And just so we’re clear—I’m not only a beauty brand founder 💄
I’m a working makeup artist who genuinely loves a great beauty find.

2026 is all about me discovering, testing, and sharing some of my favorite beauty products, smart inventions, and true must haves with you. If I love it, you’ll see it. Period.

Stay tuned… this is just the beginning 👀✨💖

💫💄✨🖤💋

#WomenFoundedBrands
#BeautyInnovation
#MakeupArtistApproved
#LashTech
#2026GlowUp
Last night was pure MAGIC ✨🔥

I had the joy of collaborating with my girl, beauty powerhouse @sarahpotempa, founder of @thebeachwaver , and bringing the @ashuntasheriffbeauty glam to the stunning fashion presentation by @31philliplim , powered by the ever-innovative @genart.

This one was special — a celebration of artistry, legacy, and style, featuring breathtaking archival pieces in honor of @artbasel. Miami, you showed OUT. 🌴💫

Stay tuned for the show it’s a moment. 💥✨

#ArtBasel
#PhilipLim
#GenArt
#AshuntaSheriffBeauty
#TheBeachwaver
#BeautyAtBasel
#FashionPresentation
#MiamiArtWeek
#ASBGlowTribe
Need a true #Transferproof lip crème where #VeganMatteCreme is a multi use matte CREMÈ and lips are one of the areas this product thrives on. Shop our products here on LTK! Shop small shop intentional!!! This shade is Drama btw 

#LTKBeauty #LTKCyberWeek #LTKGiftGuide
Under all this glam, there’s one secret I swear by — the Dynamic Duo that’s been holding me down for over seven years: the NULASTIN® Brow Shape Altering Serum and Lash Follicle Fortifying Serum. 💫 These two powerhouses are powered by Elastaplex® Technology — a biodesigned protein complex that helps rebuild elastin and collagen, keeping hair follicles strong and healthy. For us #AgelessBeauties, that means fuller brows, longer lashes, and real results you can see. These aren’t just extras, they’re essentials for maintaining hair health under all the glam. It’s my secret to keeping everything flourishing from root to tip. 💖 Don’t miss the NULASTIN Black Friday Sale, happening November 20–30! Tap the link in bio and use code ASHUNTA20 to save 20% off your order — the more you buy, the more you save! Trust me, this is one sale you don’t want to sleep on.

#GlowTribe
#AgelessBeauty
#BrowsOnFleek
#LashesForDays
#HairHealthFirst
#BeautyWithoutCompromise
#AshuntaLovesNulastin
I have so much respect for this woman right here. She is the prototype for many, but not many can touch a flame to her brilliance. And the fact that she’s rocking @ashuntasheriffbeauty—placed on her by my amazingly gifted sister @latisharankin—is blowing my mind. LEGENDS are wearing my Vegan Matte Cremes. The joy I feel right now, I can’t even explain.

I may not have won “Best in Beauty” awards yet, but the proof is in the pudding—and this is no shade, just transparency from me as a founder. When you create a product, especially as a makeup artist, you think everyone will love it instantly. But that’s not always the case. So don’t chase accolades—look to community. See the proof in your Shopify sales. Look at the people showing up at your pop-ups. Measure your success not by others’ standards, but by your own goals.

I said I would create a legacy brand. That means I’ve got time—as long as God allows me life—to win awards. In the meantime, countless LEGENDS are rocking our brand on their own accord. Some placed by amazing artists who love my products, some by me personally. So when you feel like giving up, when you think no one sees your work—please let me be living proof: you will be seen. God will open doors man thinks he can close, but no man can take what God has set aside for you. I’m building my own lane.

And the best part? I’m beyond happy for everyone else winning too. That’s the thing—you can do both!

Let me stop preaching and just revel in the fact that Ms. Hill is rocking VEGAN MATTE CREMES! It’s a lip combo, so you’ll have to ask the maestro on the brush, my lil sis @latisharankin, for the deets.

Never give up on your dreams. IT’S UP!

#VeganMatteCreme
#AshuntaSheriffBeauty
#ASBGlowTribe
#ShopSupportShareBlackOwnedBeautyBrands

That’s all!
Shop the Nulastin Black Friday Sale Dates: November 20–30 
Cyber Monday Sale Dates: December 1–2
Bonus: On Cyber Monday, the first 200 customers receive a FREE full-size Scalp Scrub!
Offer: Buy More, Save More
20% off $75+
30% off $125+
40% off $175+

Use my code ASHUNTA20 shop and save 

Happy health hair 

#LTKCyberWeek #LTKBeauty #LTKselfcare
Lock down your glam this holiday season with ONE/SIZE BEAUTY 

#LTKOver40 #LTKBeauty #LTKmorningroutine
Let’s get GLOWING!!! Shop some of my faves for radiant glowing skin! 

#LTKBeauty #LTKselfcare #LTKgrwm
Best products for ageless beauties … 


#LTKBeauty #LTKselfcare #LTKgrwm
Vegan Matte Creme is waterproof and transfer proof once fully friend. Pair with lip oil or gloss. 

#LTKBeauty #LTKHoliday #LTKselfcare
GRWM for a day of meetings. My daily makeup routine is easy and fresh with flushed glowing cheeks thanks to #Thermalblush 

#LTKgrwm #LTKBeauty #LTKGiftGuide
My dynamic duo #Nulastin brow shaping serum and lash serum are part of maintaining my hair health under my glam. Use code ASHUNTA20 and save 

#LTKselfcare #LTKGiftGuide #LTKBeauty
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