THE_ASH_EDIT on LTK

Behind the scenes with @ashuntasheriffbeauty and @officiallipgame Founders. Visionaries. Co-creators of hiphopbeautyofficial ✨ Big gratitude to @crescalacollective for hosting this moment and styling us so beautifully. We had so much fun with our collaborative partner @springaistudio. Wearing: @kawayan.collections @lulufrost @sarayaa.sn Hip Hop Beauty makes its NYFW debut on 2/12 — invite only so if you’re interested please contact me for the invitation After a powerful and affirming launch at Art Basel, we’re bringing this work into a gallery space and officially taking it on tour. This is legacy in motion. So excited, so grounded, and so ready for what’s next. Styling: @crescalacollective Makeup: @ashuntasheriffbeauty Redemption. Recognition. Reclamation. HipHopBeautyCirca1973®️ AshuntaSheriffBeauty ThembisaMshaka CulturalArchive BeautyAsHistory

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UGG Gertrude Long Teddy Coat Women's Coat Ink Black : MD, Polyester | Zappos

BLUREFX is BACK!!!!

Skin care infused duo concealer and foundation. Blurs but feels like skin but makes skin look better.

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Long lasting makeup tip!
Two applications done size of Elf Grip Primer

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The NEW ONE SIZE Dusk Til Dawn bronze setting sprays!!!

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Self Care Sundays
Using my faves to hydrate and strengthen my hair plus cleanse my scalp.

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LETS TRY SEAMLESS LASHES BY

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Skin Better Sc

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AGELESS BEAUTY SECRETS!
I love #DalbaWhitrTruffleSerumMist to keep my skin glowing, radiant and hydrated.

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Skin better Self Care Loading!!!

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Harem Love … #ElectricPicksJewelry

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Ooh La La Mer 💚💚💚

A box full of repair and self care.

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STOP scrolling if your hair still isn’t giving what it’s supposed to give… 👀✨

Because this? This is my non-negotiable wash day system.

I don’t play about my hair—and these NULASTIN essentials have it strong, full, and thriving from root to tip.

First—Shampoo + Conditioner powered by Elastaplex®
We’re talking strength, elasticity, and fuller-looking hair after every wash. No fluff. Real results.

Then I go in with the NuProtect™ Primer
Heat protection is NOT optional. This step helps reduce breakage and keeps my strands intact while I style.

And let me be very clear—the Scalp Treatment is the secret weapon
Because if your scalp isn’t healthy… your hair won’t be either. Period.

This is how I protect my crown, retain length, and keep my hair looking luxe in ANY season 💁🏽‍♀️✨

If you’ve been sleeping on your hair routine… this is your sign.

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Don’t wait until your hair is damaged to start caring for it.

Start now. Stay consistent. Watch the transformation. 🔥

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What a beautiful evening on Long Island 🤩

A heartfelt thank you to Krista DeMaio, founder of @prettylocal.li , who I absolutely adore. Krista and I go way back, decades deep in this beauty industry, and sharing this moment together felt full circle. There is something so powerful about building real, lasting relationships over time. This industry may evolve, but the foundation you lay with people, your integrity, your work, your spirit, that is what carries you forward.

It was truly a pleasure to sit in conversation about the future of beauty alongside incredible leaders like @larissajensen of Circana and @pattiyankee. Being in a room filled with wisdom, experience, and forward thinking energy is always a gift.

Everything happening for me today is rooted in the footprint I set from the very beginning. The relationships you build along the way matter more than you know. Be mindful, be intentional, and nurture them, because they can become some of your greatest resources and support systems down the line.

I left inspired, grounded, and deeply grateful 🤩

#AshuntaSheriffBeauty
#ASBGlowTribe
#FutureOfBeauty
#WomenInBeauty
#IndustryLeaders

As a pro makeup artist, I always support women owned brands especially those backed by real expertise, innovation, and smart technology.

I partnered with @lashify to try their Trial Set using the Gossamer® Starburst Lash, and let me tell you… I get the hype now.

✨ Lash map: 10, 10, 12, 12, 12, 12 mm
✨ Application time: under 10 minutes
✨ Wear: lightweight, comfortable, and lasted straight through the holidays

What makes Lashify different is the technology. The lashes are applied under the natural lash using their patented bonding system. The BOND acts as a flexible, tacky adhesive that grips without stiffness, while the SEAL locks everything in, eliminating stickiness and extending wear. The result is a secure hold that moves with your natural lashes, not against them. No heavy strip. No bulky band. No salon dependency.

I have used Lashify on clients for years at their request, but this was my first time applying it on myself and I am officially converted. With everything we hear about cutting budgets and being mindful with spending, this is a game changer. You get customizable, natural or glam lashes that last days, not hours, without repeated salon visits.

There are so many styles and maps to choose from, whether you are a minimalist or full glam girlie. This is smart beauty. Investment beauty. Beauty that actually saves you money over time.

✨ Ashunta Sheriff Beauty approved.

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✨ #LABANJ — still celebrating Black excellence all February long ✨

Supporting Black-owned businesses is always in style. The #CelestialBracelet, inspired by the magic of the night sky, is adorned with luminous pearls and sparkling CZ stones — delicate in feel, yet strong in presence.

Designed in an open cuff silhouette, it’s perfect worn solo for effortless elegance or stacked to tell your own story.

Shop with intention. Support Black creators. Invest in beauty, culture, and legacy this February and beyond. 🖤

#jewelrytok
#shoplabanj
#shopblackownedbusinesses

Jewelry that lives life with you ✨

Founded by MJ Carlson, Electric Picks is all about meaningful, well-made pieces that tell your story. And if you know me, you know I love delicate layers and supporting women-founded brands who go after their dreams 🤍

I’m wearing the Lane Hand Chain in 14kt gold plated effortless, elegant, and made to move with you. Plated with 4x the gold, finished with an anti-tarnish layer, and backed by a lifetime guarantee. Beautiful, accessible, and built to last.

Perfect for Valentine’s, Galentine’s, or a little self-love moment ✨
👉 CLICK THE LINK IN MY BIO & SHOP MY SHELF

#ElectricPicks
#FemaleFounders
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#GalentinesDayTreatYourself

Love delicate jewelry shop #electrictrick use my code and save

#LTKValentine

Nulastin has kept me aging in reverse. More brows give a naturally more youthful appearance. Maintain brow and lash health with my dynamic duo!

#LTKdayinmylife #LTKOver40 #LTKBeauty

Last night was pure MAGIC ✨🔥

I had the joy of collaborating with my girl, beauty powerhouse @sarahpotempa, founder of @thebeachwaver , and bringing the @ashuntasheriffbeauty glam to the stunning fashion presentation by @31philliplim , powered by the ever-innovative @genart.

This one was special — a celebration of artistry, legacy, and style, featuring breathtaking archival pieces in honor of @artbasel. Miami, you showed OUT. 🌴💫

Stay tuned for the show it’s a moment. 💥✨

#ArtBasel
#PhilipLim
#GenArt
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#TheBeachwaver
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#MiamiArtWeek
#ASBGlowTribe

Need a true #Transferproof lip crème where #VeganMatteCreme is a multi use matte CREMÈ and lips are one of the areas this product thrives on. Shop our products here on LTK! Shop small shop intentional!!! This shade is Drama btw

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Under all this glam, there’s one secret I swear by — the Dynamic Duo that’s been holding me down for over seven years: the NULASTIN® Brow Shape Altering Serum and Lash Follicle Fortifying Serum. 💫 These two powerhouses are powered by Elastaplex® Technology — a biodesigned protein complex that helps rebuild elastin and collagen, keeping hair follicles strong and healthy. For us #AgelessBeauties, that means fuller brows, longer lashes, and real results you can see. These aren’t just extras, they’re essentials for maintaining hair health under all the glam. It’s my secret to keeping everything flourishing from root to tip. 💖 Don’t miss the NULASTIN Black Friday Sale, happening November 20–30! Tap the link in bio and use code ASHUNTA20 to save 20% off your order — the more you buy, the more you save! Trust me, this is one sale you don’t want to sleep on.

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#LashesForDays
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#AshuntaLovesNulastin

Shop the Nulastin Black Friday Sale Dates: November 20–30
Cyber Monday Sale Dates: December 1–2
Bonus: On Cyber Monday, the first 200 customers receive a FREE full-size Scalp Scrub!
Offer: Buy More, Save More
20% off $75+
30% off $125+
40% off $175+

Use my code ASHUNTA20 shop and save

Happy health hair

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Lock down your glam this holiday season with ONE/SIZE BEAUTY

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Let’s get GLOWING!!! Shop some of my faves for radiant glowing skin!

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Best products for ageless beauties …

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Vegan Matte Creme is waterproof and transfer proof once fully friend. Pair with lip oil or gloss.

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GRWM for a day of meetings. My daily makeup routine is easy and fresh with flushed glowing cheeks thanks to #Thermalblush

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My dynamic duo #Nulastin brow shaping serum and lash serum are part of maintaining my hair health under my glam. Use code ASHUNTA20 and save

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