Every single night before showering! Dry brushing helps exfoliate away dull, dead skin cells on the surface for smoother, softer skin. It helps to rid the body of toxins built up and stimulate the lymphatic system. Plus Increased circulation and blood flow. It's the best feeling and my skin is never dry anymore. I use Osea Malibu body oil after showering! LTKBeauty LTKFindsUnder100