The Tower 28 × Poppi collab is the perfect mix of clean-girl glow and fun, fizzy energy. The packaging feels bright and joyful, and the formulas are exactly what you’d expect from Tower 28 — hydrating, lightweight, and sensitive-skin friendly — but with Poppi’s playful twist. The shades have that juicy, soda-inspired vibe that gives your lips a soft wash of colour and a healthy sheen without any stickiness. It’s the kind of gloss that instantly wakes up your face: dewy, sheer, and naturally plumping in a way that looks effortless, not overdone. The Cranberry Fizz shade delivers that fresh-flush tint that works for everyday, pairing perfectly with bare skin, light makeup, or a full glam lip moment. Think: clean beauty, but fun… minimal, but still bright. A feel-good collab that adds a little pop of colour and a lot of hydration — super wearable, super cute, and designed to make your routine feel happier. Hashtags Tower28Beauty PoppiCollab FizzFrost CranberryFizz CleanBeauty HydratingGloss GlowyMakeup JuicyLipLook NoMakeupMakeup BeautyTok MinimalBeauty SoftGlow GlossyAesthetic LTKHoliday LTKGiftGuide