If you’re heading to Nice, Cannes or Saint-Tropez this summer, don’t pack like you’re going to Paris. The biggest difference? Colour. Women here are wearing cream, butter yellow, bold colours like red, blue, chocolate brown and lightweight linen instead of head-to-toe black. You’ll also notice fewer logos, more quality fabrics and outfits that look effortlessly put together. The South of France aesthetic is less about trends and more about looking polished in the heat.