The biggest luxury shift happening right now isn’t what wealthy men are buying, it’s what they’re quietly stopping wearing. Here are the brands replacing logos in some of the world’s wealthiest wardrobes.

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Kiton White Wool-Silk Jacket | Harrods UK
Kiton Beige Linen Stripe Drawstring Trousers | Harrods UK
Kiton Beige Cashmere Cape Coat | Harrods UK
Kiton Brown Suede Overcoat | Harrods UK
Kiton Beige Linen-Blend Blazer | Harrods UK
Malo short-sleeve fine-knit Top | Neutrals | FARFETCH UK | Farfetch Global
Malo Makò ribbed-knit Polo Shirt | Brown | FARFETCH UK | Farfetch Global
Malo Belted Sleeveless Maxi Dress | White | FARFETCH UK | Farfetch Global
Akris Hester Cropped Sleeveless Short Vest | Neutrals | FARFETCH UK | Farfetch Global
Akris A-line Belted Midi Skirt | White | FARFETCH UK | Farfetch Global
Akris A-line Sleeveless Dress | Yellow | FARFETCH UK | Farfetch Global
Akris seam-detail Trousers | White | FARFETCH UK | Farfetch Global
Akris V-neck Cropped Jacket | Yellow | FARFETCH UK | Farfetch Global
Stefano Ricci Patterned zip-fastening Polo Shirt | Neutrals | FARFETCH UK | Farfetch Global
Stefano Ricci zip-fastening Patterned Polo Shirt | Blue | FARFETCH UK | Farfetch Global
Brioni wool-blend Trousers | White | FARFETCH UK | Farfetch Global
Brioni Flavia double-breasted peak-lapel Blazer | Neutrals | FARFETCH UK | Farfetch Global