60% of women admit to skipping washing their face at least once a week! Double cleansing is linked to better absorption of active skincare ingredients like vitamin C and retinoids, since it removes residual makeup and sunscreen more effectively. That first cleanse is to get makeup, sunscreen and dirt off. The second cleanse actually cleans the skin! This may be the most underrated step in your skincare routine. skincare skincaretips doublecleanse acneprone LTKActive LTKBeauty