Tower 28 Swipe Serum Concealer… where have you been all my 40-year-old life?! 🤎✨ I finally tried it today and WOW — I get the hype now. This one gave me solid coverage without the heaviness, brightened up my under eyes, and stayed looking skin-like and natural all day. Zero cakiness. Zero weird texture. Just a beautiful, hydrated finish that actually worked with my skin instead of fighting it. I’m giving it a solid 9/10 ⭐️ There was a little creasing later in the day (nothing dramatic), but overall this has instantly become one of my top favorites in the whole series so far. Why people love it: ✨ Serum-like formula = blends like a dream ✨ Medium buildable coverage that doesn’t look makeup-y ✨ Hydrating ingredients (hyaluronic acid + centella) ✨ Brightens without looking heavy ✨ Sensitive-skin friendly + clean-ish ingredients ✨ That natural “my skin but better” finish Honestly… I feel personally attacked that no one told me sooner. 😂 Would you guys try this one?? LTKBeauty LTKOver40 LTKFindsUnder50