nedainnyc on LTK

This wicker basket from Serena & Lily is a stylish solution for home organization.

Use it as a hamper, toy storage, or for anything else you need to keep neatly tucked away, making home organization feel effortless.

#LTKstorytime #LTKHome #LTKdayinmylife

This wicker basket from Serena & Lily is a stylish solution for home organization. Use it as a hamper, toy storage, or for anything else you need to keep neatly tucked away, making home organization feel effortless. LTKstorytime LTKHome LTKdayinmylife

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I love this sustainable lotion. You can buy the additional refills for it and also it doubles up as a jewelry trinket to put next to your bed. The jar itself is so beautiful and aesthetically pleasing. It would make a beautiful present for anyone that you love whether it’s Valentine’s Day or Mother’s Day. I also absolutely love the jewelry from Ana Luisa I have been wearing the interlocking necklace ever since I got it. I even wear it to sleep. Sometimes it is an everyday jewelry that is not too much but also makes me feel elevated. Their jewelry is tarnished proof and water resistant and they also give two year warranty for their jewelry, which is basically unheard of nowadays. The earrings are so beautiful. They have cubic zirconia, and they really catch the light nicely. The jewelry would also make a great gift for bridesmaids presents.

#LTKdayinmylife #LTKBeauty #LTKWedding

My Journey and Passion

Hi, I'm Neda
I've moved more than 10 times, traveled to 30 countries, and now call NYC home.I am a proud aunt x5.

As a Doctor of Pharmacy with 15 years of experience in regulatory affairs, my journey has been quite diverse. I worked for 6 years in retail pharmacy during my studies, gained experience in hospital settings, and interned at a pharmaceutical company. I've worked across large, mid-size, and small companies, completing a postdoctoral fellowship in regulatory affairs where I taught at St. John's University and worked at the FDA. I'm proud to have built and led my own team and mentored over 50 individuals.
I began creating content in 2017 to share my experiences and launched my blog, Basil & Turmeric, in 2019 as a creative outlet. In 2025, 1 took a step back to focus on my full-time role and embraced a slower, more intentional litestyle— baking einkorn sourdough, enjoying long walks, biking through the city, and practicing Pilates.

Here, I share clean-label products—whether it's beauty, food, or clothing—along with honest, science-backed career advice. I believe in aging gracefully and embracing everything that comes

#LTKstorytime #LTKBeauty #LTKWorkwear

Absolutely in love with my duvet for my bedroom. Feels like I am living at a 5 star hotel. It is a bit of a splurge but the fabric is incredible

#LTKdayinmylife #LTKstorytime #LTKHome

Quick 1 minute no make up make up look with 3 of my favorite go to products. Eye brow pencil, cheek tint from @Freck Beauty and hydrating lip balm

#LTKselfcare #LTKstorytime #LTKBeauty

Let this be your sign that you need a Nespresso machine. It is easy and makes good coffee

#LTKHome #LTKdayinmylife #LTKstorytime

Plant based cleaner. I love to clean my house with this clean ingredient spray. It is the perfect item to use for spring cleaning.

#LTKdayinmylife #LTKstorytime #LTKHome

Vacation outfit ideas from Amazon. Affordable resort wear

#LTKPetite #LTKTravel #LTKstorytime

The cutest and comfiest slippers from Amazon

#LTKdayinmylife #LTKselfcare #LTKstorytime

Scents of the day. This is my go to perfume for warmer days. Smells so good I love it

#LTKselfcare #LTKstorytime #LTKBeauty

Elevate your casual outfit with affordable jewelry that is tarnish proof, water, resistant hypoallergenic and has a two-year warranty. This also makes a really great gift for Mother’s Day.

#LTKdayinmylife #LTKgrwm #LTKstorytime

Here are four products that are used to get a new make up make up look in one minute. These products make me feel put together and I look good throughout the day. It is low effort and you don’t need a brush. Try it for yourself and let me know if you’re able to apply everything in one minute.

@Freck Beauty

#LTKselfcare #LTKBeauty #LTKmorningroutine

@Everyday Dose gives you energy without the jitters. It is 100% arabica coffee. This is the mild roast and it taste so good. It has so many health benefits. It has collagen lions mane, and l-theanine

#LTKfoodie #LTKmorningroutine #LTKdayinmylife

If you want to increase your energy and without the jitters and also increase focus, then this coffee is for you. It is 100% arabica mild roast. It has collagen Alphine Chaga and lions mane. It’s gut friendly and it helps you focus more. The taste is chocolatey, smooth, and light body. The packaging is out of this world and it has 18 amino acids that help support healthy joints and glowing skin. It’s also good for gut health. You only need to use 1 tablespoon for every serving so one package goes a long way.

Give @Everyday Dose a try and tell me how you enjoy it!

#LTKmorningroutine #LTKfoodie #LTKstorytime

If you’re looking for a dry shampoo and you have dark hair, then I got you! These two dry shampoos are my favorite. The first one is charcoal and biotin. It doesn’t have any harsh sulfate or silicone or paravanes. The second one is more of a spray you spray it into your hair and it looks like you have received a salon blowout.

#LTKstorytime #LTKselfcare #LTKBeauty

I have been using castor oil and jojoba oil for my hair the past month and it has never looked healthier. Also I have replaced my usual lotion with almond oil and is moisturizing and doesn’t have sticky feeling after. If you are looking for a gentle cleanser I recommend the one linked below from @Cliganic

#LTKselfcare #LTKBeauty #LTKstorytime

My everyday affordable gold jewelry. This jewelry is tarnish proof, water resistant, and has 2 year warranty.

#LTKstorytime #LTKdayinmylife #LTKootd

Casual outfit of the day for a sunny Saturday. Elevated this look with a necklace and earrings from Anna Louisa these pieces also make a great gift for Mother’s Day. They are tarnish proof, water resistant and have a two-year warranty. They’re also hypoallergenic.

#LTKootd #LTKmorningroutine #LTKgrwm

If you have puffy eyes or dark circles, then you need these eye masks they’re the best under eye mask I have ever come across. They have hyaluronic acid CMOS and amino acids. Leave them in the refrigerator for an extra refreshed feeling.

#LTKBeauty #LTKselfcare #LTKmorningroutine

Mother’s Day gift ideas. I love this jewelry because it is tarnish proof water resistant, and has two-year warranty. It is also hypoallergenic. I highly recommend these two necklaces because the price is right and also the jewelry looks luxurious.

#LTKOver40 #LTKdayinmylife #LTKstorytime

Face masks that I use every Sunday for spa at home and facial at home

#LTKstorytime #LTKselfcare #LTKBeauty

Hair bonnet I use every night to keep my hair healthy and clean for next day

#LTKstorytime #LTKBeauty #LTKselfcare

Nespresso is hands down my favorite. It has saved me so much money to make my coffee at home

#LTKmorningroutine #LTKstorytime #LTKHome

Everything you need to make matcha at home. Matcha latte recipe

#LTKdayinmylife #LTKfoodie #LTKmorningroutine

This is Mr. Ruffles one of my stuffed animals. He is so adorable highly recommend

#LTKstorytime #LTKKids #LTKdayinmylife

These are the three beauty products I purchase over and over again the first one is a sunscreen that doesn’t leave a white cast and actually gives you a beautiful glow, but not too much then it is the beauty relaxer, which makes your face feel super refreshed. And the last one is a natural deodorant that is natural, but doesn’t make you smell stinky.

#LTKselfcare #LTKBeauty #LTKstorytime

If you have dry cracked heels or feet in general, this is so good. This cream is literally magic and then you can wear the little socks on top after you apply it and it will make your heels so smooth.

#LTKBeauty #LTKselfcare #LTKstorytime

Amazon big spring sale finds. Hurry these items won’t last long. Home cleaning essentials, beauty and hair products. Content creation products. My favorite is the portable charger

#LTKHome #LTKSaleAlert #LTKBeauty

Amazon big spring sale. These are my favorite picks for spring outfit 2026.

Amazon bag, amazon belts, amazon tops for work, casual outfit ideas from amzon

#LTKootd #LTKSaleAlert #LTKgrwm

Wearing Spring dresses is my favorite now that the weather is starting to warm up in nyc.

Spring outfits for 2026.

#LTKstorytime #LTKgrwm #LTKootd

Love shack fancy crocs, make these part of your spring outfit 2026 they are seriously so cute and comfortable. I never thought I would actually love crocs, but they’re really nice. They come in adult and kids sizes

#LTKootd #LTKTravel #LTKKids

Casual outfit of the day, heading out to run errands. I love this Gucci bag it’s so versatile

#LTKdayinmylife #LTKootd #LTKgrwm

If you have dark circles under your eyes or puffy eyes these under eye masks will become your favorite. Leave them in the refrigerator for an extra refreshing boost

#LTKselfcare #LTKBeauty #LTKmorningroutine

Living in NYC completely changed how I think about skincare. My dermatologist told me about urban skin stress—how pollution, late nights, and stress can wreck your skin barrier. Once I switched to gentle, non-toxic formulas, my glow came back.
@Mario Badescu
NYC skincare routine, clean beauty for women in their 30s, skin barrier repair, non-toxic skincare NYC

#LTKselfcare #LTKstorytime #LTKBeauty

Add these mask to your morning routine if you have tired under eyes, dark puffy circles under your eyes. I leave them in the refrigerator to give them an extra refreshing boost for my under eyes. I leave them on for 15 minutes and reveal a glowing skin and my under eyes just feels so refreshed.

#LTKselfcare #LTKmorningroutine #LTKBeauty

I wore this casual outfit this past weekend first to run errands and then for date night. It is a really cute , cozy and casual date night outfit. The bag is my favorite it is $30 on Amazon

#LTKgrwm #LTKootd #LTKdayinmylife