nedainnyc on LTK

Aritzia high rise leggings with Aritzia sweatshirt. I recommend going up a size because Aritzia runs really small. I am wearing size 6 in the leggings

#LTKootd #LTKActive #LTKMidsize

Aritzia high rise leggings with Aritzia sweatshirt. I recommend going up a size because Aritzia runs really small. I am wearing size 6 in the leggings LTKootd LTKActive LTKMidsize

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My Journey and Passion

Hi, I'm Neda
I've moved more than 10 times, traveled to 30 countries, and now call NYC home.I am a proud aunt x5.

As a Doctor of Pharmacy with 15 years of experience in regulatory affairs, my journey has been quite diverse. I worked for 6 years in retail pharmacy during my studies, gained experience in hospital settings, and interned at a pharmaceutical company. I've worked across large, mid-size, and small companies, completing a postdoctoral fellowship in regulatory affairs where I taught at St. John's University and worked at the FDA. I'm proud to have built and led my own team and mentored over 50 individuals.
I began creating content in 2017 to share my experiences and launched my blog, Basil & Turmeric, in 2019 as a creative outlet. In 2025, 1 took a step back to focus on my full-time role and embraced a slower, more intentional litestyle— baking einkorn sourdough, enjoying long walks, biking through the city, and practicing Pilates.

Here, I share clean-label products—whether it's beauty, food, or clothing—along with honest, science-backed career advice. I believe in aging gracefully and embracing everything that comes

#LTKstorytime #LTKBeauty #LTKWorkwear

My Amazon beauty picks you all loved in May.

#LTKselfcare #LTKBeauty #LTKOver40

Cute and affordable summer shoes.

#LTKSaleAlert #LTKSeasonal #LTKgrwm

Easy makeup in less than 1 minute. Love this duo by dibs

#LTKBeauty #LTKselfcare #LTKmorningroutine

Eye shadow make up tutorial with trip bento eye shadow. Do your makeup like a makeup artist

#LTKBeauty #LTKWedding #LTKOver40

Lip plumper high shine gloss.

#LTKBeauty #LTKselfcare #LTKOver40

Mosquito repellent bracelet good for kids and adults

#LTKKids #LTKMens #LTKActive

If you need an air mattress for a guest room this is great one and it’s super comfortable.

#LTKHome #LTKstorytime #LTKdayinmylife

Been loving using these pads.

#LTKselfcare #LTKOver40 #LTKdayinmylife

Puzzle that I recently got I love to do puzzles to connect with others and also to just have some time away from the screen linking this one

#LTKstorytime #LTKOver40 #LTKdayinmylife

Sucha good lip balm to soften lips.

#LTKBeauty #LTKselfcare #LTKdayinmylife

Love using these medicube zero pore pads.

#LTKselfcare #LTKBeauty #LTKstorytime

Buy the jewelry, treat yourself. Also it makes the perfect gift. Wore these pieces to date night today.

My necklace and earrings are from @analuisa

Their jewelry, tarnish, proof, water resistant, has a two-year warranty, and hypoallergenic. It also looks luxurious, but it’s affordable. What more can you ask for?

#LTKOver40 #LTKstorytime #LTKdayinmylife

Just girl things. Candle, moisturizer and sleep mask. Cozy Saturday night. Candle smells incredible and moisturizer has a retinol in it. It also comes with refills, which is really nice for the planet.

#LTKBeauty #LTKselfcare #LTKOver40

Loving this sugar glazed tinted serum

#LTKOver40 #LTKBeauty #LTKselfcare

Get ready with me to go out in NYC. Loving my @analuisa jewelry’s they also make a great graduation gift. Also this skincare routine is 100 if you are 39 or above

#LTKgrwm #LTKstorytime #LTKOver40

Cleansing oil and foam cleanser.

#LTKselfcare #LTKBeauty #LTKmorningroutine

Medicube red succinct pads

#LTKselfcare #LTKBeauty #LTKOver40

Love these under eye patches.

#LTKBeauty #LTKselfcare #LTKstorytime

Serum and cream bundle to tighten up your pores. Skincare products that actually work.

#LTKselfcare #LTKBeauty #LTKOver40

The other day was cold and rainy, but adding my @analuisa jewelry really lifted my spirits. I’ve been absolutely loving this necklace, wearing it nonstop and I get so many compliments on it. One thing to know is that the jewelry, tarnish proof, water resistant, has a two-year warranty, and is hypoallergenic. It makes the perfect gift and especially with graduations coming up is the perfect gift for a graduation or just like a nice gift to treat yourself

#LTKOver40 #LTKstorytime #LTKselfcare

I have been loving using @Everyday Dose you don’t get the jitters that you normally would with coffee I’m 39 and when I drink coffee, it sends me right to the restroom but drinking this it is gut friendly and honestly, it is such a great way to still get energy, but without the crazy jitters when I say this taste delicious it is absolutely incredible that it could be good for you and taste good all at the same time. It is so easy to prepare. You just use 1 tablespoon hot water and you can put in your choice of milk, but you don’t have to.

#LTKselfcare #LTKOver40 #LTKmorningroutine

These pads are great if you’re lazy and want to tighten your pores and don’t want to wash your face at night look at the difference in my face when I use them they’re absolutely fantastic and you get a lot in one jar and the price is honestly unbeatable highly highly recommend Medi cube

#LTKselfcare #LTKBeauty #LTKstorytime

@Slow North now has a candle club. The candles are made with 100% natural ingredients. This makes the perfect gift for a graduation present or a housewarming present.

#LTKHome #LTKstorytime #LTKdayinmylife

These are the best eye patches. Grab them as a gift or to treat yourself

#LTKselfcare #LTKstorytime #LTKBeauty

Love this lip balm by Eadem it’s so good. Softens your lips

#LTKselfcare #LTKstorytime #LTKBeauty

Mosquito repellent bracelet infused with essential oil great for kids and adults.

#LTKKids #LTKmomlife #LTKActive

Love this lip balm leaves your lips so soft

#LTKBeauty #LTKselfcare #LTKdayinmylife

I love a good linen spray and this one is hello sunshine from @Slow North they have lots of scents to choose from and they are a woman owned business in Austin, TX.

#LTKHome #LTKselfcare #LTKdayinmylife

Did a try on at reformation the other day and bought this cute top. The shorts were nice too but I just got a similar pair from Aritzia.

If you’re looking for a dresser for your bedroom, I highly recommend this because it has deep drawers. It has six drawers in total and just the color and the hardware are absolutely beautiful and right now it’s on sale.

Bedroom refresh. Interior design.

#LTKHome #LTKstorytime #LTKSaleAlert

Matching workout set from Aritzia. The bra is so good if you are size C or D cup.

I would go one size lower than I have here so a 6.

The material of the fabric is butter soft I’m wearing a size 6 in the leggings, but you can also go down a size. If you like your leggings to fit tighter, I prefer a looser fit not as much compression.

#LTKActive #LTKMidsize #LTKfitnessgoals

These butter, yellow lace shorts are so beautiful and comfortable. I’m wearing a size small. for reference I am 5’4” and 125 lbs

#LTKstorytime #LTKMidsize #LTKgrwm

Duvet for bedroom. Bedroom refresh. I love this duvet because it makes me feel like I’m at a hotel. I have had it since December and absolutely love it. The fabric is such high-quality. It literally makes you feel like you’re wrapped in a five star duvet. It is also on sale right now so I would run and not walk to grab it because it’s definitely more on the expensive side but given that it’s on sale you definitely need to grab it.

#LTKHome #LTKstorytime #LTKSaleAlert