Admittedly I bought this emi jay paddle brush earlier this year when there was a pop-up at the Grove in LA simply because I thought it was beautiful. As someone who’s not an impulse buyer, this was such a pleasant surprise. The wooden bristles are very gentle on my hair and scalp and provide the most relaxing scalp massage when I use it. It helps to loosen build up, simulate my follicles and increase blood flow, which in turn results in healthy growing hair. I use this nightly and every time before washing my hair LTKBeauty LTKStyleTip LTKFindsUnder50