The biggest foundation mistake I see on women over 40? Applying it like we did in our 20s. Comment with LINKS for my favorite over 40 foundations and a link to my Mature Makeup Edit! All my best tips & techniques in one place for less than a bottle of fancy foundation. Share this and follow me for more tips! @thebeautyblotter ❌ The wrong way: Cover your entire face with a thick layer, then keep adding more to hide imperfections. The result? Foundation settles into fine lines, clings to dry patches, and actually makes skin look older. ✨ The right way: Start with well-prepped skin, use a thin layer only where you need it, and build coverage strategically. Let your skin show through in the right places. The goal isn’t to hide your skin—it’s to make it look like the best version of itself. Less product. Better placement. More youthful-looking skin. Save this for your next makeup routine, and follow for more makeup techniques that actually work for women over 40. 💛 Over40Makeup MatureSkinMakeup FoundationTips MakeupOver40 BeautyOver40 LTKgrwm LTKOver40 LTKBeauty