thebeautyblotter on LTK

thebeautyblotter

You don’t need a new makeup bag… you need a few better techniques.

The biggest mistake I see women over 40 make isn’t buying the wrong products—it’s applying them the same way they’ve always done. Small changes in placement and technique can make your makeup look smoother, fresher, and more flattering on mature skin.

Save this for your next makeup day, and follow along for simple tips that actually make a difference. ✨

#LTKgrwm #LTKOver40 #LTKBeauty

You don’t need a new makeup bag… you need a few better techniques. The biggest mistake I see women over 40 make isn’t buying the wrong products—it’s applying them the same way they’ve always done. Small changes in placement and technique can make your makeup look smoother, fresher, and more flattering on mature skin. Save this for your next makeup day, and follow along for simple tips that actually make a difference. ✨ LTKgrwm LTKOver40 LTKBeauty

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IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7 | Ulta

Do It All Sheer Tint Face Balm | Ulta

Gimme Brow+ Tinted Volumizing Eyebrow Gel | Ulta

SOLEIL TAN BRONZE LES BEIGES Healthy Glow Bronzing Cream - CHANEL | Ulta Beauty | Ulta

Soft Pinch Liquid Blush | Ulta

Clean Volume | Merit Beauty

Eye Tint Long-Lasting Liquid Eyeshadow | Sephora (US)

Atomic Shake High-Shine Longwear Lip Lacquer Lipstick | Sephora (US)

Artist Color Pencil Long-Lasting Lip Liner | Sephora (US)

Tarte Shape Tape Radiant Concealer | Ulta

Here are the details

Save 30% on $45+ during their in-app sale from 6/21-6/24

A gorgeous and glowing, easy summer makeup look for women over 40 that is under $100 for the whole look? Yes, please!

Type the word SAVE into the comments to get a link to the whole look sent straight to your DM’s!

I love that @elfcosmetics gives everyone the opportunity to look gorgeous this spring with their amazing in-app spring sale!

I always get asked for affordable makeup over 40 options that flatter mature skin and this look is the ticket!

Happy Shopping!

#LTKBeauty #LTKOver40 #LTKxelfCosmetics

HERE ARE THE JUICY DETAILS 👇👇

➡️ Save this for later so you have it! ❤️

Type the word BLUSH to get a list of my favorite blushes straight to your inbox!

If you are struggling with makeup over 40, this blush hack is a gamer changer!

If you are a woman over 40 with dry and mature skin, cream blush is your best friend! It melts into our skin going you a lovely natural flush and is so flattering.

Powder blush can sit on top of your skin and can make emphasize dry skin and make it look flat!

My top tip for applying blush is to remember what I call the 3 finger rule!
Place 3 fingers next to your nose and do not apply any blush there.

Apply blush in an upward motion and blend out! Do you see how it visually lifts your entire face? Such an easy tip!

Give it a try and let me know how it goes ❤️
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#creamblush #creamblusher #makeupover40 #over40makeup #over40blogger #over40makeuptips #beautyover40 #over40women #over40beauty #easymakeup #easymakeuptutorial #easymakeuplook #easymakeuplook #easymakeuplooks #easymakeuptips #midlifewomen #midlifeblogger #makeuptipsandtricks #makeuptipsforbeginners #makeuphacks #makeuphacksandtricks

#LTKstyletip #LTKover40 #LTKbeauty

My favorite primer, foundations, concealers and tools for a flawless complexion for women over 40.
Makeover 40 products for dry & mature skin.

#LTKbeauty #LTKover40 #LTKstyletip

Current favorite nail
Combo

#LTKgrwm #LTKOver40 #LTKBeauty

Welcome to my arm party

#LTKootd #LTKOver40 #LTKgrwm

OOTD

Running errands today.

Back at it! These are so important for hair health! I never thought my hair could look like this!

@Nutrafol

#LTKOver40 #LTKBeauty #LTKselfcare

Bronzer should make mature skin look like you spent the weekend in the sun—not like you carved out new cheekbones.

The biggest mistake I see? Applying bronzer like a contour. Instead, think warmth first. Sweep it where the sun naturally hits: the tops of your cheeks, temples, forehead, and a touch across the bridge of your nose. The result is softer, fresher, and so much more flattering over 40.

Sun-kissed > sculpted. Every time. ☀️✨

Save this for your next makeup routine if you’ve ever wondered why your bronzer looks harsh instead of natural.

#LTKgrwm #LTKOver40 #LTKBeauty

Blue stripes, crisp white denim, and beach-day accessories… this is the effortless summer outfit I’ll be reaching for on repeat. I paired it with my favorite oversized tote, chic sunglasses, comfy sandals, SPF essentials, and a glossy lip for an easy look that’s perfect for vacations, pool days, errands, or lunch by the water.

Everything is linked here—from the outfit to the beauty favorites and accessories. Save this one for your next summer outfit idea.#SummerStyle #BeachStyle #VacationOutfit #MomStyle #CoastalStyle #CapsuleWardrobe #SummerFashion #ResortWear #EverydayStyle

#LTKOver40 #LTKTravel #LTKootd

Back in stock!!!’

#LTKootd #LTKOver40 #LTKgrwm

If I had just $100 to spend during Ulta’s BOGO 50% Off skincare sale, this is exactly what I’d buy. 💗

Comment with SHOP for links 💦 ✨

@ulta

When it comes to skincare after 40, you don’t need a 12-step routine—you need products that actually work. I built a complete routine with some of my favorite tried-and-true picks to hydrate, strengthen your skin barrier, and give your skin that healthy glow.

These are the products I’d spend my own money on, especially while they’re on sale.

✨ Which one are you adding to your cart first?

Everything is linked in my LTK Shop!

#Ulta #UltaBeauty #ad

#LTKOver40 #LTKBeauty #LTKSaleAlert

If I had just $100 to spend during Ulta’s BOGO 50% Off skincare sale, this is exactly what I’d buy. 💗

@ulta

When it comes to skincare after 40, you don’t need a 12-step routine—you need products that actually work. I built a complete routine with some of my favorite tried-and-true picks to hydrate, strengthen your skin barrier, and give your skin that healthy glow.

These are the products I’d spend my own money on, especially while they’re on sale.

✨ Which one are you adding to your cart first?

Everything is linked in my LTK Shop!

#Ulta #UltaBeauty #ad #SkincareOver40 #MatureSkin #Over40Beauty #SkincareRoutine #BeautyOver40 #UltaSale

If I had just $100 to spend during Ulta’s BOGO 50% Off skincare sale, this is exactly what I’d buy. 💗

@ulta

When it comes to skincare after 40, you don’t need a 12-step routine—you need products that actually work. I built a complete routine with some of my favorite tried-and-true picks to hydrate, strengthen your skin barrier, and give your skin that healthy glow.

These are the products I’d spend my own money on, especially while they’re on sale.

✨ Which one are you adding to your cart first?

Everything is linked in my LTK Shop!

#Ulta #UltaBeauty #ad #SkincareOver40 #MatureSkin #Over40Beauty #SkincareRoutine #BeautyOver40 #UltaSale

#LTKBeauty #LTKSaleAlert #LTKOver40 #LTKBeauty

If I had just $100 to spend during Ulta’s BOGO 50% Off skincare sale, this is exactly what I’d buy. 💗

@ulta

When it comes to skincare after 40, you don’t need a 12-step routine—you need products that actually work. I built a complete routine with some of my favorite tried-and-true picks to hydrate, strengthen your skin barrier, and give your skin that healthy glow.

These are the products I’d spend my own money on, especially while they’re on sale.

✨ Which one are you adding to your cart first?

Everything is linked in my LTK Shop!

#Ulta #UltaBeauty #ad #SkincareOver40 #MatureSkin #Over40Beauty #SkincareRoutine #BeautyOver40 #UltaSale

#LTKBeauty #LTKOver40 #LTKBeauty #LTKSaleAlert

If I had just $100 to spend during Ulta’s BOGO 50% Off skincare sale, this is exactly what I’d buy. 💗

@ulta

When it comes to skincare after 40, you don’t need a 12-step routine—you need products that actually work. I built a complete routine with some of my favorite tried-and-true picks to hydrate, strengthen your skin barrier, and give your skin that healthy glow.

These are the products I’d spend my own money on, especially while they’re on sale.

✨ Which one are you adding to your cart first?

Everything is linked in my LTK Shop!

#Ulta #UltaBeauty #ad

#LTKSaleAlert #LTKOver40 #LTKBeauty

Dinner with friends! Love this dress so much! May get it in the other style and color!

#LTKootd #LTKOver40 #LTKgrwm

The biggest foundation mistake I see on women over 40? Applying it like we did in our 20s.

Comment with LINKS for my favorite over 40 foundations and a link to my Mature Makeup Edit! All my best tips & techniques in one place for less than a bottle of fancy foundation.

Share this and follow me for more tips!
@thebeautyblotter

❌ The wrong way: Cover your entire face with a thick layer, then keep adding more to hide imperfections. The result? Foundation settles into fine lines, clings to dry patches, and actually makes skin look older.

✨ The right way: Start with well-prepped skin, use a thin layer only where you need it, and build coverage strategically. Let your skin show through in the right places. The goal isn’t to hide your skin—it’s to make it look like the best version of itself.

Less product. Better placement. More youthful-looking skin.

Save this for your next makeup routine, and follow for more makeup techniques that actually work for women over 40. 💛

#Over40Makeup #MatureSkinMakeup #FoundationTips #MakeupOver40 #BeautyOver40

#LTKgrwm #LTKOver40 #LTKBeauty

I’ll be the first to admit it… I’m a makeup girl, not a hair girl. 😂

I’m definitely not a hairstylist, but after a lot of trial and error, I found a short bob routine that actually works for me. It’s quick, easy, and gives me the volume and shape I’m after without needing a million products or salon-level skills.

If you’ve ever looked at your bob and thought, “Why can’t I make it look like it did when I left the salon?”… this one’s for you.

Save this for your next wash day, and let me know if you try it!

#shortbob #bobhaircut #bobhairstyles #hairtutorial #over40beauty #over50beauty #matureskin #womenover40 #womenover50 #easyhairstyles

#LTKgrwm #LTKOver40 #LTKBeauty

Weekend getaway packing is officially underway! I’m keeping things simple with versatile pieces I can mix and match all trip long. Think lightweight layers, comfy denim, an easy swimsuit, matching striped set, my favorite travel accessories, and the beauty essentials I never leave home without.

Everything in this collage is linked—from the outfit staples to the travel must-haves. Save this for your next beach trip, lake weekend, or summer vacation inspiration!

#LTKTravel #WeekendGetaway #TravelStyle #SummerPacking #VacationOutfit #BeachVacation #CapsuleWardrobe #SummerEssentials #ResortStyle #TravelFavorites

#LTKSeasonal #LTKootd #LTKTravel

Blue stripes, crisp white denim, and beach-day accessories… this is the effortless summer outfit I’ll be reaching for on repeat. I paired it with my favorite oversized tote, chic sunglasses, comfy sandals, SPF essentials, and a glossy lip for an easy look that’s perfect for vacations, pool days, errands, or lunch by the water.

Everything is linked here—from the outfit to the beauty favorites and accessories. Save this one for your next summer outfit idea.

#LTKSeasonal #SummerStyle #BeachStyle #VacationOutfit #MomStyle #CoastalStyle #CapsuleWardrobe #SummerFashion #ResortWear #EverydayStyle

#LTKSeasonal #LTKootd #LTKTravel

Weekend snaps 🤍

A little life lately… and beauty favorites I actually reach for, a few everyday moments, and the little things that make weekends feel like a reset.

These are the products that earned a permanent spot on my vanity—not because they’re viral, but because they work.

Which slide are you saving first? ✨

#LTKdayinmylife #LTKgrwm #LTKOver40

I genuinely thought everyone did this… turns out it’s actually a self-tanning hack. 🤷🏼‍♀️

After I rinse off my express self-tanner (or once my mousse has fully developed), I always apply a coat of gradual tanning lotion. It keeps my tan looking more even, helps it fade beautifully instead of getting patchy, and gives me a little extra hydration too.

It’s such a simple extra step, but it makes a huge difference. Tell me… have you been doing this, or is this new to you? 👇

#selftanning #beautyhacks #matureskin #over50beauty #summerglow

#LTKgrwm #LTKBeauty #LTKOver40

I do t wear shorts a lot but these ones are good!

#LTKootd #LTKOver40 #LTKgrwm

🚨Prime Day PSA from your beauty-obsessed friend 🚨

If you’ve been influenced by me all year, now is the time to add to cart. These are the beauty buys I actually use, actually love, and would absolutely repurchase with my own money.

From skincare that makes my 52-year-old skin glow, to makeup staples that never let me down, these are the deals worth grabbing before Prime Day is over.

Don’t wait until they’re back at full price and you’re messaging me asking, “Do you think it’ll go on sale again?” 😏

✨ Save this post
✨ Shop before the deals disappear
✨ Tag a friend who loves a good beauty bargain

#AmazonPrimeDay #BeautyDeals #PrimeDayFinds #Over50Beauty #MatureSkinMakeup

#LTKOver40 #LTKSaleAlert #LTKBeauty

Summer makeup doesn’t have to be expensive. ☀️

As a 52-year-old makeup artist, if I had just $50 to spend on makeup for mature skin, these are the products I’d buy every single time. They give that fresh, glowy, effortless look without settling into fine lines or feeling heavy in the heat.

I’ve linked everything here so you can shop my exact picks. ✨

Which product would you try first?

#ad #PaidLink #elfcosmetics #elfingamazing #eyeslipsface #crueltyfree #vegan #elfpartner

Comment SHOP below to receive a DM with the link to this post on my LTK ⬇ https://liketk.it/6gzaw

#LTKgrwm #LTKOver40 #LTKBeauty

Summer makeup doesn’t have to be expensive. ☀️

As a 52-year-old makeup artist, if I had just $50 to spend on makeup for mature skin, these are the products I’d buy every single time. They give that fresh, glowy, effortless look without settling into fine lines or feeling heavy in the heat.

I’ve linked everything here so you can shop my exact picks. ✨

Which product would you try first?

#ad #PaidLink #elfcosmetics
#elfpartner #eyeslipsface #elfingamazing #vegan #crueltyfree

#LTKgrwm #LTKOver40 #LTKBeauty

The easiest way to reapply SPF without ruining your makeup? A sunscreen setting spray. ✨
A few spritzes and my skin goes from “afternoon dull” to “glazed donut with benefits.” 🍩☀️
It locks in my makeup, adds the prettiest glow, and gives me sun protection even on the days I forget SPF before makeup (it happens).
Because glowing skin is great. Glowing skin that’s protected is even better.
#Over50Beauty #MatureSkinMakeup #GlowingSkin #SPFEveryday #BeautyOver50

#LTKOver40 #LTKBeauty #LTKgrwm

25 years of marriage and one thing we’ve learned? Never stop dating each other.

Life gets busy. There are kids, careers, responsibilities, and a million reasons to stay home in sweatpants. But making time for date nights—whether it’s a fancy dinner or just a drink by the water—has always been one of the best investments in our marriage.

After 25 years, the butterflies may look different, but choosing each other never goes out of style. ❤️

#LTKgrwm #LTKootd #LTKOver40

Things that actually work to keep me aging backwards.

#LTKOver40 #LTKBeauty

Dinner with the girls ❤️

#LTKootd #LTKgrwm #LTKOver40

All my over-40 summer makeup products neat and organized in my new @Truffle
Makeup bag!

#LTKBeauty #LTKOver40 #LTKSeasonal

Sharing all of my favorite picks from the @Sephora at @kohls Big Savings Event where shampoos & conditioners are currently onto 25% off
#kohls
#kohlspartner
#sephoraatkohls

#LTKOver40 #LTKBeauty #LTKSaleAlert

Save up to 25% on shampoos & conditioners during the Sephora savings event at Kohl’s

@kohls @Sephora

#kohls #kohlspartner #sephoraatkohls

#LTKSaleAlert #LTKBeauty #LTKOver40

Quiet luxury isn’t about chasing trends—it’s about investing in timeless pieces that always look polished. A crisp white button-down, great denim, classic accessories, and a few elevated beauty favorites create an effortless look that feels chic at any age. These are the pieces I’m loving for a simple, sophisticated style that never goes out of fashion.

#LTKSeasonal #LTKBeauty #LTKOver40

I wasn’t gatekeeping this dress… Target did that for me. 😏

Every time I got ready to share it, it was sold out. Well, she’s back and just as good as I remembered.

Easy, flattering, comfortable, and somehow looks way more expensive than it is. The kind of dress that makes people ask, “Where did you get that?” and then gasp when you say Target.

Don’t wait too long on this one—I have trust issues after the first sellout. 💅✨

#LTKootd #LTKgrwm #LTKOver40