thebeautyblotter on LTK

ad @Target @Maybelline @targetstyle TargetPartner Target MaybellinePartner As a 52-year-old makeup artist, I've learned that MORE makeup isn't necessarily the answer - sometimes it's simply about bringing definition back to the right places. * Two I never skip? Brows + lips. Comment with SHOP for links A softly defined brow instantly makes me feel more polished, and a defined, hydrated lip brings my whole face together without piling on more makeup. I partnered with @Maybelline to show you exactly how luse these four Maybelline essentials from @Target - and they're all linked in my LTK Shop so you can shop them directly from there. LTKgrwm LTKOver40 LTKBeauty

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Paid links

Maybelline Express Brow Ultra Slim Eyebrow Pencil - Deep Brown - 0.003oz | Target

Maybelline Lash Sensational Sky Tubes Tubing Mascara 24H Extension-Like Lengthening & Volumizing Mascara - 801 Very Black - 0.23 fl oz | Target

Maybelline Serum Lipstick - Fit Check | Ulta

Maybelline Super Lock Brow Glue Eyebrow Gel - Clear - 0.23 fl oz | Target

Maybelline Lifter Liner Lip Liner Pencil with Hyaluronic Acid - Line Leader - 0.04oz | Target

Here are the details

Save 30% on $45+ during their in-app sale from 6/21-6/24

A gorgeous and glowing, easy summer makeup look for women over 40 that is under $100 for the whole look? Yes, please!

Type the word SAVE into the comments to get a link to the whole look sent straight to your DM’s!

I love that @elfcosmetics gives everyone the opportunity to look gorgeous this spring with their amazing in-app spring sale!

I always get asked for affordable makeup over 40 options that flatter mature skin and this look is the ticket!

Happy Shopping!

#LTKBeauty #LTKOver40 #LTKxelfCosmetics

HERE ARE THE JUICY DETAILS 👇👇

➡️ Save this for later so you have it! ❤️

Type the word BLUSH to get a list of my favorite blushes straight to your inbox!

If you are struggling with makeup over 40, this blush hack is a gamer changer!

If you are a woman over 40 with dry and mature skin, cream blush is your best friend! It melts into our skin going you a lovely natural flush and is so flattering.

Powder blush can sit on top of your skin and can make emphasize dry skin and make it look flat!

My top tip for applying blush is to remember what I call the 3 finger rule!
Place 3 fingers next to your nose and do not apply any blush there.

Apply blush in an upward motion and blend out! Do you see how it visually lifts your entire face? Such an easy tip!

Give it a try and let me know how it goes ❤️
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#creamblush #creamblusher #makeupover40 #over40makeup #over40blogger #over40makeuptips #beautyover40 #over40women #over40beauty #easymakeup #easymakeuptutorial #easymakeuplook #easymakeuplook #easymakeuplooks #easymakeuptips #midlifewomen #midlifeblogger #makeuptipsandtricks #makeuptipsforbeginners #makeuphacks #makeuphacksandtricks

#LTKstyletip #LTKover40 #LTKbeauty

My favorite primer, foundations, concealers and tools for a flawless complexion for women over 40.
Makeover 40 products for dry & mature skin.

#LTKbeauty #LTKover40 #LTKstyletip

Concert Outfit

#LTKgrwm #LTKOver40 #LTKootd

#ad
4 products I'd grab on a Target run for an easy 5-minute face.
* Instant Age Rewind for quick coverage
Fit Me Powder to lightly set
Sky Tubes Tubing Mascara for defined, lengthened lashes

Simple, reliable and exactly what I want when I don't have time for a complicated makeup routine.
Everything is linked!
@Target @Maybelline @targetstyle
#TargetPartner #Target #MaybellinePartner @Shop.LTK #liketkit

#LTKgrwm #LTKOver40 #LTKBeauty

#Ad

When you want to look put together but only have five minutes... these three Target finds make it easy.
Instant Age Rewind for a little coverage, Fit Me Powder to lightly set, and Sky Tubes Tubing Mascara for defined, lengthened lashes.
A quick refresh before heading out the door-because some days, simple is all you need!

@Target @Maybelline @targetstyle
#TargetPartner #Target #MaybellinePartner @Shop.LTK #liketkit

#LTKgrwm #LTKOver40 #LTKBeauty

Fall outfit idea. My OOTD is casual with my favorite sweatshirt and my new sneakers i can’t get enough of

#LTKgrwm #LTKOver40 #LTKootd

@patricktabeauty #ad

Such a good blush! I comic for a reason! ❤️

#LTKBeauty #LTKOver40 #LTKgrwm

Parents Weekend called for a quick hotel GRWM 💄✨ My go-to travel hair + makeup routine when I want to look put together but have about 5 minutes to make it happen. Easy, minimal, and no overpacked beauty bag required.

Because at 52, I know exactly what earns a spot in my suitcase. 😉

#TravelMakeup #Over40Beauty #MatureMakeup #GRWMOver40 #TravelBeauty

#LTKgrwm #LTKBeauty #LTKOver40

OOTD and a special appearance by our favorite pup 🐶 ❤️

#LTKootd #LTKOver40 #LTKSeasonal

#ad The 4 products I'd grab on a Target run for easy, everyday definition
If I want to look polished without wearing a ton of makeup, brows+ lips do most of the work for me.
My Maybelline picks:
• Ultra Slim Brow Pencil
• Superlock Brow Glue
• Lifter Liner
• Serum Lipstick
Easy definition, a natural finish and products I can actually work into my everyday makeup routine.
All four are linked right here in my LTK Shop.
@Target @Maybeline @targetstyle
#TargetPartner #Target #MaybellinePartner

If you’re over 40, it’s the little things you do consistently that make the biggest difference.

Every Monday I do the same three things: hair oil at my scalp and through my ends, my favorite face mask, and dermaplaning.

Nothing fancy. Nothing complicated. Just my regularly scheduled over-40 beauty maintenance—and I swear, staying consistent with it makes such a difference.

#BeautyOver40 #Over40Beauty #MatureBeauty #BeautyRoutine #HairCareOver40

#LTKOver40 #LTKBeauty #LTKmorningroutine

Everything I wore for Parent’s Weekend as a 52-year-old empty nester! 🍂🤎
Did I pack correctly? Absolutely not. 😂 Thank goodness I threw this cardigan in at the last minute because I ended up wearing it EVERY. SINGLE. DAY.
The other hero of the weekend? My matchstick jeans. Seriously, these two pieces carried my entire wardrobe.
My one packing win? I stuck to all neutrals, so everything mixed and matched, even when the weather (and my outfit planning) didn't cooperate.
Moral of the story: Pack neutrals, bring layers, and never underestimate a good pair of jeans!
Which outfit is your favorite?
#FallOutfits #Over50Style #EmptyNesterLife #WeekendOutfits #CapsuleWardrobe

#LTKOver40 #LTKTravel #LTKvlog

Travel Home outfit

#LTKgrwm #LTKOver40 #LTKTravel

LTK caption:
#ad The 4 products I'd grab on a Target run for easy, everyday definition
If I want to look polished without wearing a ton of makeup, brows+ lips do most of the work for me.
My Maybelline picks:
• Ultra Slim Brow Pencil
• Superlock Brow Glue
• Lifter Liner
• Serum Lipstick
Easy definition, a natural finish and products I can actually work into my everyday makeup routine.
All four are linked right here in my LTK Shop.
@Target @Maybeline @targetstyle
#TargetPartner #Target #MaybellinePartner

#LTKBeauty #LTKOver40 #LTKgrwm

I cleaned out my makeup bag for fall 🍂 and THESE made the cut.

As a 52-year-old makeup artist, I’ve tried thousands of products—and these are the ride-or-die makeup products I keep reaching for.

Easy to use, flattering on mature skin, and actually worth the money. No 27-step routine required. 🙌

If my makeup bag disappeared tomorrow, I’d repurchase every single one.

What’s YOUR ride-or-die product? 👇

#MakeupOver50 #MatureSkinMakeup #MakeupOver40 #MakeupArtistTips #Over50Beauty

#LTKOver40 #LTKBeauty

These 3 products have done more for my rosace than anything else I have tried!

#LTKOver40 #LTKBeauty #LTKmorningroutine

You need these pants!

#LTKootd #LTKOver40 #LTKgrwm

@calecimprofessional #ad
Loved using this after my at-home
Microneedling treatment!

#LTKgrwm #LTKBeauty #LTKOver40

ou don’t need a whole new wardrobe to make it feel like fall. 🍂 Sometimes, it’s the smallest updates that pull everything together!

Here are 5 easy ways I’m fall-ifying my look:

🤎 A richer nail polish shade
✨ A warm, cozy fragrance
💄 A deeper lip color
📿 A statement necklace to refresh a simple top
🧣 A lightweight scarf for a little color and texture

Same closet, fresh fall feeling—without needing sweater weather just yet. 😉

Save this for your next outfit refresh! Which one do you switch up first?

#LTKgrwm #LTKSeasonal #LTKOver40

Added a few accessories to this one!

#LTKgrwm #LTKootd #LTKOver40

f your concealer is making you look more tired instead of more refreshed, this simple change can make all the difference. ✨

I teach women over 40 how to apply concealer so it brightens without looking heavy—because the goal is rested, natural-looking eyes, not another layer of makeup.

Start with hydrated skin, use a tiny amount only where you need coverage, and gently tap to blend. Before setting, smooth away any product that has settled into fine lines, then lightly mist with setting spray. This one is the best!

Real skin has texture, and that’s completely normal. Let’s work with it—not cover it up. 🤍

Try these tips the next time you apply concealer, then save this post and follow for more easy, confidence-boosting makeup tips for women over 40!

#LTKgrwm #LTKOver40 #LTKBeauty

You know that one corner you never quite know what to do with? This was mine. 🤍

I’m slowly swapping out plastic for pretty glass jars and adding cozy little touches that make me happy every time I walk into the kitchen.

In this empty nester chapter, I’m turning our house into my dream home, one small space at a time. No big renovation—just thoughtful changes that make everyday life feel a little more special.

Because making it pretty just for us is reason enough.

Do you have a corner that needs a little love?

#LTKSeasonal #LTKOver40 #LTKHome

When in doubt, a white button-up always works. 🤍 With jeans, tailored trousers, or thrown over a tank—it’s the piece that makes getting dressed feel easy.

Roll the sleeves, add a little jewelry, and suddenly you look like you had a plan. 😉

What’s your go-to “nothing to wear” outfit?

#LTKgrwm #LTKOver40 #LTKootd

When you want to look put together, but you only have five minutes 🤍

This easy 5-minute makeup routine is for the mornings you’re running late but still want to feel pretty. Simple everyday makeup for women over 40 and 50—think fresh-looking skin, a little definition, and a lip that pulls it all together.

As a makeup artist, I’m all about enhancing your features with makeup that feels comfortable on mature skin. You don’t need a complicated routine to look polished.

Save this quick makeup tutorial for your next busy morning! What’s the one makeup step you never skip?

#MakeupOver40 #MakeupOver50 #MatureSkinMakeup #5MinuteMakeup #EverydayMakeup

#LTKOver40 #LTKBeauty #LTKgrwm

Lots of goodies 50% off today only !

#LTKOver40 #LTKBeauty #LTKSaleAlert

So good and such a steal! #nordstrompartner

Perfect
Nude lippie for blondes and it’s 50% off today only! Color is Pillowtalk!

#LTKOver40 #LTKBeauty #LTKSaleAlert

Okie selection is better @Sephora

#LTKOver40 #LTKSaleAlert #LTKBeauty

The best foundation for dry and mature skin.
Medium coverage.

#LTKOver40 #LTKBeauty #LTKgrwm