thebeautyblotter on LTK

thebeautyblotter

I am over 50, and some mornings my eyes just look tired! I am sure I am not alone with this 😘

These 3 simple tweaks instantly:
✨ brighten
✨ lift
✨ smooth
✨ and make me look awake without looking overdone

Over 50, it’s not about more makeup.
It’s about smarter makeup.

Save this for the next time your eyes look tired and share!

#LTKOver40 #LTKgrwm #LTKBeauty

I am over 50, and some mornings my eyes just look tired! I am sure I am not alone with this 😘 These 3 simple tweaks instantly: ✨ brighten ✨ lift ✨ smooth ✨ and make me look awake without looking overdone Over 50, it’s not about more makeup. It’s about smarter makeup. Save this for the next time your eyes look tired and share! LTKOver40 LTKgrwm LTKBeauty

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Matte Veil Longwear Eye Primer | Ulta

Tarte Shape Tape Radiant Concealer | Ulta

Light Reflecting Advanced Skincare Foundation | Ulta

Physicians Formula Butter Bronzer Murumuru Butter Bronzer | Ulta Beauty | Ulta

Glow Reviver Lip Oil | Ulta

Satin Kajal Liner | Nordstrom

Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow | Sephora (US)

Shimmer & Glow Liquid Eye Shadow | Ulta

Le Shadow Stick | Ulta

Voluminous Lash Paradise Volume Mascara | Ulta

Here are the details

Save 30% on $45+ during their in-app sale from 6/21-6/24

A gorgeous and glowing, easy summer makeup look for women over 40 that is under $100 for the whole look? Yes, please!

Type the word SAVE into the comments to get a link to the whole look sent straight to your DM’s!

I love that @elfcosmetics gives everyone the opportunity to look gorgeous this spring with their amazing in-app spring sale!

I always get asked for affordable makeup over 40 options that flatter mature skin and this look is the ticket!

Happy Shopping!

#LTKBeauty #LTKOver40 #LTKxelfCosmetics

HERE ARE THE JUICY DETAILS 👇👇

➡️ Save this for later so you have it! ❤️

Type the word BLUSH to get a list of my favorite blushes straight to your inbox!

If you are struggling with makeup over 40, this blush hack is a gamer changer!

If you are a woman over 40 with dry and mature skin, cream blush is your best friend! It melts into our skin going you a lovely natural flush and is so flattering.

Powder blush can sit on top of your skin and can make emphasize dry skin and make it look flat!

My top tip for applying blush is to remember what I call the 3 finger rule!
Place 3 fingers next to your nose and do not apply any blush there.

Apply blush in an upward motion and blend out! Do you see how it visually lifts your entire face? Such an easy tip!

Give it a try and let me know how it goes ❤️
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#creamblush #creamblusher #makeupover40 #over40makeup #over40blogger #over40makeuptips #beautyover40 #over40women #over40beauty #easymakeup #easymakeuptutorial #easymakeuplook #easymakeuplook #easymakeuplooks #easymakeuptips #midlifewomen #midlifeblogger #makeuptipsandtricks #makeuptipsforbeginners #makeuphacks #makeuphacksandtricks

#LTKstyletip #LTKover40 #LTKbeauty

My favorite primer, foundations, concealers and tools for a flawless complexion for women over 40.
Makeover 40 products for dry & mature skin.

#LTKbeauty #LTKover40 #LTKstyletip

The cutest sweaters!

#LTKootd #LTKOver40 #LTKgrwm

I did the digging so you don’t have to 🙌🏼

Target’s spring fashion is actually so good right now — and every single piece is under $50. These are the items that look polished, elevated, and modern (without feeling trendy or trying too hard).

If you’re 40+ and want easy pieces that make you feel put together the second you throw them on — start here. 🤍

Which one would you wear?

#LTKgrwm #LTKSeasonal #LTKOver40

✨ Full glam, but make it effortless — proof that mature skin can absolutely glow! Every product I used for this look is part of the Sephora Savings Event, so it’s the perfect time to stock up and shine. 💄🖤
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#BeautyOver40
#Over40Beauty
#makeupover40
#makeupover50
#softglamlook

#LTKBeauty #LTKOver40 #LTKValentine

If you’ve never worn makeup before but want to start… this is for you.

Not a 12-step routine.
Not complicated techniques.
Not a full glam transformation.

Just simple, beginner-friendly products that make you look fresher and more polished — without looking like you’re “wearing makeup.”

Because when you’re new to makeup, the biggest mistake is buying too much and using too much.

Start small. Use less than you think. Blend well.
You can always add more later.

#LTKBeauty #LTKgrwm #LTKOver40

Luxury prices are not a requirement for great makeup—especially after 40. 💄✨
This entire look is drugstore, chosen specifically to smooth, brighten, and enhance mature skin without settling or looking heavy.

If you’ve ever felt like affordable makeup “doesn’t work anymore,” this is your sign—it absolutely can when you use the right formulas and techniques.
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#Over40Beauty
#BeautyOver40
#MatureSkinMakeup
#MakeupOver40
#40PlusBeauty

#LTKgrwm #LTKOver40 #LTKBeauty

MY UNICORN LIP GLOSS

Type LIPS for the link to this gloss 💄

If I had to pick one lip color to wear for the rest of my life, it would be this one!
It is absolute perfection and I have loved it for many years!!

It is so glossy and hydrating with the perfect amount of tingle. (More minty and less bee stung, which I am not a fan of)

My 2 favorite colors are Primrose (worn here) and Cherry Blossom, a pale cool pink!

What’s your ride-or-die lip color? Let me know in the comments.
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#LTKOver40 #LTKBeauty #LTKgrwm

Bestsellers of the week ❤️

#LTKBeauty #LTKOver40

➡️Like this post and comment SALE for the list!
💕 If I lost all my makeup today, these are the exact products I’d run to Sephora to replace — and today’s your last chance to grab them on sale!
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#LTKOver40 #LTKBeauty #LTKdayinmylife

Winter lips need hydration first — always.
These are my go-to glosses for softness, comfort, and a healthy shine, plus one lightweight lipstick I reach for when I want a little more color without the dry, heavy feel. All three smooth the lips, don’t settle into lines, and feel comfortable all day — even in cold, dry weather.

#LTKgrwm #LTKBeauty #LTKOver40

Packing for 1–2 weeks with just a carry-on ✈️
I stock up on minis so I never have to sacrifice my skincare, body care, or hair routine while traveling. Ulta is having a mini BOGO right now, which is the perfect time to grab your favorites and try new ones without committing to full sizes. Travel smart, not heavy. ✈️❤️

#LTKTravel #LTKBeauty #LTKOver40

I stopped traveling with full-size beauty products years ago… and I will never go back.

Travel sizes only = lighter suitcase, zero leaks, and everything fits in one clear bag 🙌🏼
Plus when my favorites are BOGO at Ulta Beauty, I stock up and keep a set permanently packed so I’m always trip-ready.

No decanting.
No overpacking.
No digging through a giant toiletry bag at 6am.

Just my ride-or-die minis that actually work for 40+ skin and real life travel days.

Linked all my favorites for you 🤍✈️

#LTKTravel #LTKOver40 #LTKBeauty

My makeup started looking heavier and cakey this year… and it wasn’t my skin — it was my routine.

So I stopped layering, used less product, and focused on skin first.

A few tiny tweaks made everything look softer, fresher, and way more natural.

Proof that over 50, it’s not about more makeup… it’s about smarter makeup 🤍

over 50 makeup, mature skin tips, natural makeup, lightweight foundation, pro aging beauty, simple routine, everyday glow, makeup artist tips

Colors:

Eyeshadow: Rose Gold Chrome
Foundation: 301N
Bronzer: Soleil Tan Bronze
Gloss: Sophia

#Over50Beauty #MidlifeMakeup

#LTKBeauty #LTKOver40 #LTKgrwm

Winter mornings are brutal on skin — cold air outside, heat blasting inside… it’s basically a dehydration sandwich.

So before I even think about makeup, I focus on barrier repair + glow.

Gentle cleanse.
Hydrating serum.
Rich moisturizer.
SPF (yes, even in winter).

Nothing complicated — just layers that lock in moisture so my skin looks plump, calm, and lit-from-within instead of tight and flaky.

At this stage of life, I’ve learned it’s not about more makeup… it’s about better skin prep. When my skin is happy, everything else just melts on.

Winter glow > winter dull. Always. ✨

#LTKmorningroutine #LTKBeauty #LTKOver40

Minis are my favorite way to travel.Ulta is having a BOGO sale right now and I culled through over 600+ minis and piled my favorites sound t have to! ❤️
Just remember to choose an even number of minis !

#LTKTravel #LTKOver40 #LTKBeauty

Use my code BEAUTYBLOTTER15 for 15% off your first order ❤️✨
This is my favorite beauty find of 2025—and I truly don’t feel dressed without it.
Soft, warm, and never overpowering, it’s the kind of scent that feels like you, just better.
And yes… it’s finally back in stock.

#LTKOver40 #LTKBeauty #LTKgrwm

If you are always cold, this will change your life!

#LTKgrwm #LTKOver40 #LTKootd

Baby it's cold outside but my skin is still happy and glowing due to my holy grail winter skin saviors. Not sure how my skin would survive without them!

#LTKBeauty #LTKOver40 #LTKSeasonal

ollow me, like this post and comment SHOP for links!

If I had to restock my makeup bag on a budget in 2026, this is exactly what I’d buy at Ulta. Affordable, easy, and products that actually perform — no overthinking, no luxury price tags, just the essentials I reach for over and over. Save this for your next Ulta run. 💄✨

Follow my LTK @thebeautyblotter on the @shop.LTK app to view this post and get my exclusive app-only content!
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#BudgetBeauty
#UltaBeautyFinds
#MakeupOver40
#AffordableMakeup
#MakeupEssentials

#liketkit
@shop.ltk
https://liketk.it/5L7vw

#LTKgrwm #LTKOver40 #LTKBeauty #LTKOver40 #LTKBeauty

The biggest makeup myth as we age? That we need more coverage.

In reality, mature skin looks better with less makeup and better placement. As skin changes, heavy layers settle into texture, fine lines, and pores—while lighter formulas let skin look like skin.

When you focus on hydration, thin layers, and strategic placement, makeup enhances instead of masking. It’s not about doing less because you “can’t” wear makeup anymore—it’s about editing so your features stay lifted, fresh, and natural.

Less makeup. Better technique. More confidence.

#LTKgrwm #LTKBeauty #LTKOver40

A week of sun, planes, and cocktails ✈️☀️🍸
My skin definitely felt it. As a makeup artist over 50, I don’t “recover” from travel—I reset. This is how I baby my skin after flights, late nights, and a little too much fun so it stays calm, hydrated, and makeup-ready again.

#LTKselfcare #LTKOver40 #LTKBeauty

My fave liners for mature skin

#LTKBeauty #LTKmorningroutine #LTKOver40

If your makeup doesn’t say, try a rolling primer first and a setting spray after ✨

#LTKgrwm #LTKOver40 #LTKBeauty

Obsessed! Never travel without!

#LTKBeauty #LTKOver40 #LTKTravel

These are my go-to shades ❤️

#LTKOver40 #LTKBeauty #LTKgrwm

What I wore in Cancun as an empty nester 🌴💃
Turns out when you’re packing just for you, the outfits hit different. Less overthinking, more confidence. Pieces that felt easy, flattering, and actually fun to wear—from beach walks to dinner reservations. This season of life? I’m dressing for it, and I’m not mad about it at all.

#LTKTravel #LTKgrwm #LTKOver40

Love cover ups like this! Perfect length, pockets and can be worn as a dress as well!

#LTKootd #LTKOver40 #LTKSeasonal

Last nights dinner outfit

#LTKgrwm #LTKootd #LTKOver40

Everything I brought to Mexico for my skin and my hair

#LTKOver40 #LTKTravel #LTKBeauty

These are makeup products that made the cut for my Mexico trip!

#LTKOver40 #LTKTravel #LTKBeauty

Last night’s outfit ❤️

#LTKgrwm #LTKootd #LTKOver40

Pool OOTD

#LTKOver40 #LTKootd #LTKTravel

These are the travel essentials I never leave home without. They make every trip smoother, more comfortable, and a whole lot more enjoyable from takeoff to touchdown.

#LTKBeauty #LTKOver40 #LTKTravel