1. They invest in timeless pieces blazers, bags, shoes — but especially their jeans. (linked my absolute, most favorite jeans and staple pieces) 2. Anything that doesn’t flatter them is gone. Ill-fitting jeans, awkward hemlines, the wrong neckline. 3. They don’t go heavy on eyeliner and their makeup is never cakey — just a soft, flushed glow. (linked my favorite makeup) 4. They understand their proportions what should be tucked, cropped, or left loose. 5. They know which colors make them the most attractive 6. They stopped trying to look younger, no overdone makeup or forcing trends that don’t suit them. Because effortless never looks like you’re trying too hard LTKstorytime LTKOver40 LTKBeauty