I like my UV exposure the same way I like my smear tests. Short, painless and with an exit strategy. Look, as someone who spends a lot of time talking about SPF, I know one Instagram post isn’t going to convince everyone to embrace their inner Victorian ghost. The reality is that many of us have spent decades being told that a tan looks healthy, attractive and desirable. Those beauty standards are deeply ingrained, and habits around sun exposure can be incredibly difficult to change. What I like about the @ultrasunuk Tan Activator isn’t that it encourages tanning. It’s that it encourages better sun habits. If you’re someone who enjoys having a tan, this meets you where you are. Rather than chasing hours of unprotected sun exposure, it aims to help you develop colour with less UV exposure, which means less cumulative skin damage and a lower skin cancer risk than repeatedly baking yourself in the name of looking “healthy”. The key ingredient is Neuroglow, a plant-derived peptide active designed to stimulate melanin production before sun exposure. Laboratory testing showed increased melanin production, while the ingredient was developed to mimic some of the biological responses usually triggered by sunlight. The formula itself combines SPF protection with tan-activating technology, alongside broad-spectrum UVA and UVB protection with SPF50 and PA++++. Is a tan healthier than your natural skin tone? No. Is less sun damage better than more sun damage? Absolutely. And if a product can help people achieve the look they’re after while reducing the amount of UV exposure needed to get there, that’s a harm-reduction approach I can get behind. Comment SPF for a link to the Tan Activator at 20% off Have you tried this one yet? *AD| PR with no obligation to post ultrasun sunprotection midlifeskin skincancerawareness spfdaily LTKsummer LTKuk LTKtravel