Curl Custard curated on LTK

Trying the new Rizo’s Curls Curl Custard for wash day. When I try a new product, I only use that as a styler. No leave in or cocktailing so I can see there results.

What do you think?

#curlygirl #curlyhair #hairproducts

#LTKFindsUnder50 #LTKStyleTip #LTKBeauty

Trying the new Rizo’s Curls Curl Custard for wash day. When I try a new product, I only use that as a styler. No leave in or cocktailing so I can see there results. What do you think? curlygirl curlyhair hairproducts LTKFindsUnder50 LTKStyleTip LTKBeauty

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👋🏽 INTRO POST! 👋🏽

Hey everybody! Nice to meet you.

My name is Alicia, otherwise known as Madtown Momma.

I am a full time workin’ mom sharing lifestyle content about my life in Madison, WI.

I live with my husband, preteen son, and older dog.

We love shopping and dining locally, and exploring all that Madison, the Midwest, and the great state of Wisconsin have to offer.

You will often find us out at a neighborhood festival, community event, or new restaurant.

I am generally an XL/XXL/1X, 14, 16, 14W and have a passion for fashion.

If that sounds like something you are interested in, follow along as I navigate life as a Madison mom in style!

#lifestyleinfluencer
#madisonmom
#momfluencer

#LTKOver40 #LTKMidsize #LTKPlusSize

Had to have these blue and pink Adidas!

Plus this weekend (through 4/6) you can get $10 off $49, $20 off $99, or $60 off a $199 purchase with vide HOORAY10. Which brings these down to $54.99!

#LTKShoeCrush #LTKSaleAlert #LTKFindsUnder100

I received this dress for free in exchange for my honest review on Amazon. #gifted

The quality is great and it would be easy to dress it up for an event. It comes in a few different colors as well.

I sized up to an XXL since I’m big busted and broad shouldered and it fits just right.

#amazonfinds
#maxidress

#LTKOver40 #LTKFindsUnder50 #LTKMidsize

Pack my travel toiletries bag with me!

I just burst the zipper on my old one, so figured it was time for a new one.

DISCLOSURE: The Burst travel toothbrush was gifted to me in exchange for my honest review. The Moroccanoil and Amika products were freebies through the Sephora Beauty Insider program. And the Lush samples were also free given to me in store.

What are the essentials you travel with?

#toiletries
#travelbag

#LTKTravel #LTKFindsUnder50 #LTKBeauty

Work fit.

This sleeveless mock neck sweater is from @loft. I’m wearing an XXL.

Black pants are from @universalstandard. I’m wearing a S (14-16). #USPartner

Loafers were gifted by Amazon in exchange for my honest review.

#LTKOver40 #LTKWorkwear #LTKMidsize

Picked up both this puff sleeve sweatshirt and wide leg front pocket utility jeans with my birthday coupons from both @madewell and @evereveofficial (#everevepartner).

I have these same jeans in a different wash so it seemed fitting to grab another color.

I’m wearing an XL in the top and a 14 in the jeans.

Plus the top is an extra 50% off right now with code: LONGWEEKEND.

The jeans are on sale too!

I’m so excited that it finally feels like fall and I can whip up some fall ‘fits!

#falloutfit

#LTKFindsUnder100 #LTKSaleAlert #LTKMidsize

Just finished The Wedding People on my Kindle Paperwhite. I loved it!

What should I read next?

#booklover

#LTKOver40 #LTKFindsUnder50 #LTKHome

Lands’ End has quilted totes now! 😮

They come in a few different sizes, including a crossbody, and in several colors. They are lightweight and easy to pack for travel!

#quiltedtote

#LTKTravel #LTKFindsUnder100 #LTKItBag

Snagged this necklace using my 50% off birthday coupon at @kendrascott! #kendrascottpartner

The charm is removable. You can add an initial charm for an additional cost as well.

They are buy 2 get 20% off right now too, so you can grab matching earrings or bracelet to make an amazing gift!

#LTKSaleAlert #LTKFindsUnder100 #LTKOver40

Ben Stiller’s new soda is absolutely delicious! #gifted

Makes for a fun mocktail and there are a couple of other flavors as well. I haven’t tried those yet, just the Shirley Temple.

I was gifted this product from Amazon in exchange for my honest review.

#soda
#drinks

#LTKFindsUnder50 #LTKParties #LTKHome

Just got this floral midi dress from Loft this week. It’s the perfect fall transitional piece with the length of the sleeve and dress, along with the darker floral pattern.

I paired it with some classic Frye harness boots for a bit of a cowgirl vibe. Which also feels appropriate for October.

How would you wear this? Let me know in the comments!

#falldress
#fryeboots

#LTKOver40 #LTKFindsUnder100 #LTKMidsize

These Kut from the Kloth jeans are still the ones I reach for the most, even a couple years later. I am an #everevepartner @evereveofficial but bought these with my own money independent of a collab with them.

They are still available as well! I’m wearing a size 14. They fit TTS.

They come in a few different styles a well.

#jeans
#denim

#LTKMidsize #LTKFindsUnder100 #LTKOver40

This is the softest lounge/activewear I’ve ever worn! #gifted

I found it at Divine Consign, a consignment sale in Wisconsin as part of a collab with them.

The hoodie now comes in a half zip or track jacket version. The wide leg pants are available in several colors, though this one is no longer available.

I’m wearing a 1X in both.

DISCLOSURE: I received both the shoes and bag (no longer available) for free from Amazon in exchange for my honest review as well.

#LTKTravel #LTKActive #LTKPlusSize

Here are some of the books on my To Be Read shelf.

I am a big fan of all of these authors and have read at least one of each of their books in the past.

Have you read any of these? What are some books on your TBR shelf?

Let me know in the comments!

#booklover

#LTKOver40 #LTKFindsUnder50 #LTKHome

Some of my favorite pieces have been marked down 30% as part of the @universalstandard 30th Anniversary Sale! #uspartner #gifted

The Stephanie Wide Leg Ponte Pants, Next to Naked Bodysuit, Dakota Denim Dress, and Kate Denim Jumpsuit.

Each piece comes in sizes designed to fit 00-40. I’m a S (14-16) in Universal Standard sizing.

#anniversarysale

#LTKMidsize #LTKSaleAlert #LTKOver40

DISCLAIMER: I’m not a doctor, or a chiropractor, so do not take anything I say as medical advice. This is based solely on my own experience.

I’ve been using this cervical neck pillow for the past few months after I woke up with severe neck pain after sleeping one day.

It’s been really helpful for me because it’s designed to keep things in alignment whether you sleep on your back, stomach, or side. I don’t think the pillow I was using previously had enough support and was actually too big and poofy for how I sleep.

It looks weird, but this works for me. So hopefully it will work for you too if you struggle with a periodic stiff neck as well.

Worth a try!

DISCLOSURE: while I have received other items for free from Amazon in exchange for my honest review, I purchased this on my own,

#pillow
#amazonfinds

#LTKOver40 #LTKFindsUnder100 #LTKHome

Adidas tennis shoes just never seem to go out of style. They are a classic!

I have the same style in blue and pink as well!

#LTKShoeCrush #LTKOver40 #LTKFindsUnder100

This magnetic fruit basket and shelf has been so helpful to have in my small kitchen! #gifted

We don’t have a ton of pantry or cabinet space so are always looking for space saving hacks to maximize what we do have.

The optional hanging hooks can be used for bananas, potholders, aprons, etc.

We hung it right on the fridge. But you could use it in the laundry room too if needed.

DISCLOSURE: I received this item for free from Amazon in exchange for my honest review.

#amazonfinds

#LTKHome #LTKFindsUnder50

Get the luxe look for a lot less with these gold H band memory foam slides. #gifted

They are currently $25 and come in black and brown as well.

DISCLOSURE: I received these sandals for free from Amazon in exchange for my honest review.

#amazonfinds

#LTKSaleAlert #LTKFindsUnder50 #LTKShoeCrush

I have been using a white noise machine to help me sleep because perimenopause has got me all messed up! I haven’t slept since my son was born basically. And that was 10 years ago now. 😬

If you also have trouble falling or staying asleep, a white noise machine can help drown out noise and calm you down to improve your sleep.

Worth a try if you struggle like me. It works for kids and babies too!

#LTKFindsUnder50 #LTKHome #LTKFamily

One thing I do is steam my outfit every morning before getting dressed. Which means a high quality garment steamer is an absolute MUST. #gifted

I was gifted this one from Amazon in exchange for my honest review.

It is easy to use, lightweight, and portable. Plus has the built in iron service to help get wrinkles out more efficiently than with steam alone.

If you don’t already have a clothes steamer, you need one! I find it quicker and more efficient than ironing.

This one comes in both black and white as well.

#amazonfinds

#LTKTravel #LTKStyleTip #LTKHome

My late summer Saturday style. #gifted

This casual balloon sleeve top was gifted from Amazon in exchange for my honest review.

I paired it with these light wash straight leg cropped jeans and sneakers I’ve had for a few years, for looking cute while on the go.

The top is a XXL.

#LTKOver40 #LTKMidsize #LTKFindsUnder50

Now that September is here, it’s officially soup season!

Every kitchen needs an enameled cast iron Dutch oven in my opinion. We use our 7 quart often for soup season!

The one we have sold out so I linked similar ones for you below.

#cookware

#LTKSeasonal #LTKFamily #LTKHome

New season, new sneakers. #gifted

These comfortable, versatile sneakers are pull-on style and machine washable.

This is my third pair of Allbirds. They are just so comfortable!

This style comes in several other colors as well.

I received this product for free from Amazon in exchange for my honest review .

#LTKActive #LTKOver40 #LTKShoeCrush

That rumpled fresh out of bed look. #gifted

Every time I wear this matching sweater set I like it even more though.

Cute and modest enough to wear around friends and family when not at home, and also to run a quick errand or grab coffee if you need to before getting dressed.

My kind of outfit.

It comes in 10 other color ways. I’m wearing an XL.

DISCLOSURE: I was gifted this set from Amazon in exchange for my honest review.

#amazonfinds
#matchingset
#sweaterset

#LTKMidsize #LTKFindsUnder50 #LTKOver40

Time for a top drawer update? #somapartner

New season, new undies!

Soma is offer $6 panties with any purchase, plus have a Buy 3, get 2 free sale going on right now.

I grabbed several pair recently including thongs, briefs, bikinis and hipsters to cover a range of undergarment needs.

Check out the sale and grab some for yourself as we transition into fall.

#LTKFindsUnder50 #LTKOver40 #LTKSaleAlert

So proud of myself for completing this 1000 piece puzzle all by myself! #gifted

It was honestly such a nice break from scrolling or watching TV each night and very satisfying to see it come together and complete it.

DISCLOSURE: I received both the puzzle and rotating puzzle board for free from Amazon in exchange for my honest review.

#puzzle
#puzzleboard
#amazonfinds

#LTKFindsUnder50 #LTKFamily #LTKHome

When you look ridiculous at the waterpark but at least your curls are protected and dry. #gifted

Comes in two different sizes and a few different colors. I’m wearing the XL.

I received this product for free from Amazon on exchange for my honest review .

#LTKBeauty #LTKFindsUnder50 #LTKSwim

I heard all the cool kids carry Owala water bottles so I had to get one too. 😉#gifted

Full disclosure: I received this bottle for free from Amazon in exchange for my honest review.

#LTKFindsUnder50 #LTKU #LTKHome

#gifted
I customized a new piece at the Color Bar courtesy of Kendra Scott at Hilldale Shopping Center in Madison, WI last night!

This new charm bracelet allows you pick four different stones to personalize it to your liking! It goes well with other gifted KS pieces I received earlier this year.

A customized piece from the Color Bar would make a lovely birthday, bridal, baby shower, or anniversary gift!

#hilldalepartner #kendrascott #jewelry #charmbracelet

#LTKOver40 #LTKParties #LTKFindsUnder100

Five years of sharing deals. Are you following my shop on LTK?

#LTKMidsize #LTKOver40 #LTKFindsUnder100

If ever there were a pair of Crocs made for me…it’s the Marimekko collab!

#LTKShoeCrush #LTKFindsUnder100 #LTKSeasonal

How cute are these limited edition Hempz lotions? They come in three different summer scents and look like honey bears!

AND they are only $5 a bottle right now. Get them while they last!

#LTKFindsUnder50 #LTKBeauty #LTKSaleAlert