After 40, your body doesn’t need more punishment — it needs better support. Your core is the center of everything: how you move, how you feel, how stable and confident your body is day to day. The Pure Plank is designed to strengthen your core in a way that feels approachable and comfortable. The ergonomic handles guide your body into proper alignment, reducing strain on wrists and shoulders, while the signature padding allows for longer holds without discomfort. This isn’t about pushing harder. It’s about training smarter. A strong core helps your body work together instead of compensating, which is key as we get older. With a built-in digital timer, free app to track progress, and a slim design that stores easily, this is a realistic habit you can actually stick to — especially heading into the New Year. Over40Fitness CoreStrength FitnessOver40 HomeWorkout StrongFromWithin WomensFitness BeginnerFriendlyWorkout NewYearsGoals HealthyAging CoreTraining