I have fallen in LOVE with one specific brand because I can count on the ingredients being pretty dang clean while at the same time *not* breaking the bank. And also, my skin LOVES it. I have more sensitive skin, so I need gentle but effective. Love this stuff! I’ve slowly converted over as I’ve used up old product and right now, it’s all I want to buy going forward Morning: I just rinse my face and pat dry, apply Vitamin C Serum, Peptide Serum, and then either Face Cream OR Lumizing SPF Serum depending on if I will have a more indoor or outdoor day. Evening: cleanse with Cleansing Oil, followed by Vitamin A Serum, Eye Cream, and Night Cream Occasionally: the microdermabrasion kit is ah-maxing about once a week to exfoliate and just bring so much freshness to my face. So I’ll squeeze that in once weekly usually after evening cleanser and before serum/lotion. I was first weirded out by the cleansing oil but I LOVE how it cleans my face without stripping it. It feels so moisturized and removes my makeup so well