I told myself that if I was going to post, it was going to feel like a cozy corner of the internet. There’s already so much noice and chaos and extreme thoughts even when it comes to the perfect lip balm. I know the trends are what works but then it’s also why we feel like everyone is doing the same thing. And it stifles creativity. My posts are creatively ground breaking by any means but it’s a format that I like. It’s a catch 22 because trends do create growth, controversy does make you go viral. But is that the point?