JuliaRosemondBeauty on LTK

AD POV: You have 5 minutes to do your makeup and you don’t know where to start, I got you! At 41 + being a mom of two, I’m all about a quick makeup routine that makes me look alive, put together, and lasts longer than my patience in the morning. 😂 I partnered with @Target + @Maybelline to put together this super easy everyday look—and honestly, these products are GOOD. I used: ✨ Instant Age Rewind Concealer all over my face + Fit Me Powder ✨ Super Lock Tinted Brow to give my brows some definition ✨ Sky Tubes Mascara because fine, thin lashes + tubing mascara = 🙌🏼 (and it comes off SO easily with warm water!) ✨ Serum Lipstick on my cheeks + lips for that easy, fresh, “I totally have my life together” look 😂 The whole thing takes me less than 5 minutes, which is basically the only kind of makeup routine I have time for these days. If you’re headed to Target, add these to your list! 🛒💕 And you can shop everything through my LTK @Shop.LTK liketkit @Target @TargetStyle @Maybelline TargetPartner Target MaybellinePartner

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Maybelline Fit Me Matte + Poreless Pressed Powder - 220 Natural Beige - 0.29oz | Target

Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 130 Medi... | Target

Maybelline Super Lock Brow Glue Eyebrow Gel - Taupe - 0.23 fl oz: Filling, Shaping, Brush-On Applicator | Target

Maybelline Serum Lipstick with Hyaluronic Acid - Matte - 001 Crop Top - 0.12oz | Target

Maybelline Lash Sensational Sky Tubes Tubing Mascara 24H Extension-Like Lengthening & Volumizing Mascara - 801 Very Black - 0.23 fl oz | Target

This eyeshadow is so good, I REPEAT, this eyeshadow is SO GOOD! If you are a rose gold lover, you need this eyeshadow! It adds a little bit of sparkle, but it’s still natural enough for everyday!

Share this with a friend who loves rose gold and Follow for more easy and everyday makeup!

Eyeshadow is from @genseebeauty, shade Hollywood!

#holidaymakeup #rosegoldeyeshadow #easymakeuptutorial #makeupformaturewomen

#LTKBeauty #LTKHoliday #LTKOver40

If you’re looking for family photo or holiday makeup inspiration, check this out! I’ve added everything I used below for reference.

Follow for more filter free everyday makeup and save this post ☺️

Comment SHOP below to receive a DM with the link to shop this post on my LTK ⬇ https://liketk.it/4Xn4e

@hauslabs foundation and blush shade: hibiscus haze
@skinbaeandbeyondco brush
@lauramercier concealer
@lauragellerbeauty baked powder shade; Fair and brush
@nyxcosmetics bronzer shade: All Buttad Up and brow pencil shade: Taupe
@selestia_beauty eyebrow gel
@genseebeauty liquid eyeshadow shade: Rosewater
@sweedbeauty bronze eyeliner shade: golden beetle
@essencemakeup skin tone eyeliner
@thrivecausemetics mascara brown/black
@bareminerals highlighter (on eyes and face) Shade: Opal Glow
@jonesroadbeauty lip liner shade: Nude Rose
@palladiobeauty liquid blush (as lipstick) shade: Dainty
@saiebeauty lip gloss shade: Disco
@onesize setting spray
@thebkbeauty brushes

#holidaymakeup #familyphotosmakeup #makeupforphotoshoot #everydaymakeup #makeupformatureskin

#LTKParties #LTKBeauty #LTKHoliday

This is the makeup I’m bringing with me on holiday (well, plus or minus a few things 😆).

Let’s be honest, I’ll likely not wear most of it, but I did narrow it down to these products!

@tower28beauty tinted sunscreen, @yslbeauty concealer, @lauragellerbeauty powder, @nyxcosmetics bronzer, @personacosmetics bronze eyeliner, @yslbeauty waterproof mascara, @palladiobeauty cream blush, @rarebeauty powder blush, @hauslabs lip oil, @jonesroadbeauty lip pencil, @charlottetilbury finishing powder, @onesize makeup setting spray.

#summermakeup #beachmakeup #holidaymakeup #bronzemakeup

#LTKVideo #LTKBeauty #LTKFindsUnder50

Beginner friendly eyeshadow that works every time! If you’re not sure where to start, get yourself a mid-tone brown or taupe shade. And don’t be scared of matte textures. Give it a try and follow for more easy and everyday makeup and share this with a friend who would like to learn easy everyday eyeshadow 🤗

I’m using the @lauramercier eyeshadow stick — shade Sepia

#makeupformatureskin #makeupformaturewomen #everydaymakeup

#AD 3 affordable makeup products that I’ve been loving lately! I’m so excited to partner with @Target + @Maybelline on a few of my makeup favorites:

✨ Instant Age Rewind Concealer (used this one for years) all over the face + Fit Me Powder — this combo gives me the coverage I want without feeling heavy.
✨ Sky Tubes Mascara — if you have fine, thin lashes like me, you NEED to try a tubing mascara! I love the definition, and the fact that it comes off so easily with warm water is 🙌🏼

If you’re making a Target run, I’d definitely give these a try! You can also shop everything through my LTK 💕 @Shop.LTK #liketkit
@Target @TargetStyle @Maybelline #TargetPartner #Target #MaybellinePartner

#AD 5-minute makeup that makes me look like I actually had time to get ready?! 🙌🏼
As a 41-year-old mom of two, mornings are BUSY. I need makeup that’s quick, easy, looks natural, and actually lasts through my day.
I partnered with @Target + @Maybelline to show you my go-to routine for looking put together without spending forever in front of the mirror. 💕
✨ Instant Age Rewind Concealer all over the face + Fit Me Powder — this combo gives me the coverage I want without feeling heavy.
✨ Super Lock Tinted Brow — an easy way to define my brows and make me look instantly more awake.
✨ Sky Tubes Mascara — if you have fine, thin lashes like me, you NEED to try a tubing mascara! I love the definition, and the fact that it comes off so easily with warm water is 🙌🏼
✨ Serum Lipstick — a little on my cheeks + lips to pull the whole look together.
And that’s it! Natural, fresh, and mom-life approved in under 5 minutes. 👏🏼
If you’re making a Target run, I’d definitely give these a try! You can also shop everything through my LTK 💕 @Shop.LTK #liketkit
@Target @TargetStyle @Maybelline #TargetPartner #Target #MaybellinePartner

Pencil Eyeliner can be POWERFUL… but more isn’t always better. If you’re over 35, you may have noticed that the way you applied eyeliner in your 20s doesn’t always have the same effect anymore.

When we draw a thick, harsh line all the way around the eye, it can visually close the eye in and actually make it look smaller.

Try this instead: use your pencil lightly and softly around the your eyes (think more shading) and try not to go all the way to the inner corner of the eyes. You don’t need a heavy line to define your eyes!

And if you’ve been applying your eyeliner the “old way” forever… don’t worry, you’re definitely not alone. 😉 Sometimes it’s just about making a small change that makes a BIG difference.

Give it a try and follow for more easy and everyday makeup for women over 35 🤍 using @personacosmetics eyeliner in shade Plum
#makeupformatureskin #makeupformaturewomen #eyemakeup

Anyone else do this? If not, give it a try 🤗 and follow for more everyday beauty 🤍

I’ve been doing this for years, and I feel like it gives me a little bit more of a luxurious feel to my affordable body lotion!

Using @cerave body lotion and @hannismooth body oil!

#over40 #over40beauty #makeupformatureskin

Here’s your reminder to try this tinted moisturizer if you haven’t already. This stuff is truly amazing and it’s like $7 (and under)! And, mature skin approved. I’m 41 and I’ve used this for years. It’s the @wetnwildbeauty tinted hydrator, I wear shade light medium or fair depending on the season. Follow for more easy and everyday makeup and share this post with a friend 🫶

Not gonna lie… I’m not feeling 100% for the last couple of days since my girls trip to Bar Harbor 🫠 And on days like this, the LAST thing I want to do is spend 20 minutes doing my makeup.

But I also know that sometimes just putting a little something on my face makes me feel a little more like myself. So today I kept it super simple — 4 products and about 3 minutes. Just enough to add a little color, brighten things up, and feel a bit more put together. ❤️

If you’re 40+ and you’ve also reached the point where you just don’t want to do all the makeup anymore… this one’s for you.

Save this for one of those “I really don’t feel like getting ready” days and follow for more easy and everyday makeup!

Using @erborian_usa cc cream, @maybelline brow glue and tubing mascara and @thebkbeauty cream blush. Oh and the @obagimedical brow serum.

#LTKgrwm #LTKselfcare #LTKOver40

Maturing is realizing… LESS foundation can make you look MORE youthful. 👀✨If you’re over 35, this is your reminder that more coverage doesn’t always mean a more youthful look.

In fact, piling on foundation can make texture, fine lines, and dryness look MORE noticeable. Instead, I’m all about using less where I can, focusing coverage where I actually need it, and letting some of my natural skin show through. Because the goal isn’t to look 25 again.
It’s to look like the BEST version of ourselves today. 🤍

If you’re a woman over 35 who wants makeup that’s easy, flattering, and actually works with maturing skin…
Follow along. I’m sharing simple, everyday makeup tips that you can actually use.

#makeupformatureskin #makeupformaturewomen #over40women

Shade Rose

#LTKstorytime #LTKOver40 #LTKBeauty

Burgundy eyeliner? Yay or nay? This eyeliner is a true burgundy and I’m loving it! Would you try burgundy eyeliner 👀

And, if you love easy and everyday makeup, follow along for more makeup fun for women over 35 🥰

Using @sweedbeauty eyeliner — happy to send it to you, just comment: Burgundy and I’ll send it your way!

#makeupformatureskin #makeupformaturewomen #burgundyeyeliner #fallmakeup

#AD Losing definition in your eyebrows and lips can happen as we age so I partnered with @Target and @Maybelline to show you that you can still get a natural defined brow and lips using affordable products that actually work 👏

I started with the Ultra Slim Brow Pencil and Super Lock Brow Glue (both in shade: Taupe). I still like a natural brow and these two together give me the perfect defined brow without looking too harsh on my sparse eyebrows. For the lips, I used the Lifter Liner in shade: Line Leader (the perfect my lips but better shade) and the Serum Lipstick in shade: Crop Top for a little extra color. This combo is going to be perfect for fall! Definitely check these out at your local Target and I’ll link them here as well 🤗

@Target @TargetStyle @Maybelline
#TargetPartner #Target @shop.ltk #liketkit #MaybellinePartner

#LTKgrwm #LTKOver40 #LTKBeauty

Comment SHOP below to receive a DM with the link to this post on my LTK ⬇ https://liketk.it/6nQBi

#LTKgrwm #LTKOver40 #LTKBeauty

#AD If you’ve noticed your brows + lips looking a little less defined as you get older, this one’s for you 🤎

I partnered with @Target + @Maybelline to show you how I get a natural, defined brow and an easy “my lips but better” look using affordable products that ACTUALLY work 👏
For brows: Ultra Slim Brow Pencil + Super Lock Brow Glue in Taupe 🤌 For lips: Lifter Liner in Line Leader + Serum Lipstick in Crop Top — such a pretty combo for fall! 🍂

If you're making a Target run, I'd definitely give these a try. You can also shop these in my LTK 💕 @Shop.LTK, #liketkit
@Target @TargetStyle @Maybelline #TargetPartner #Target #MaybellinePartner

Red blush??? That was the secret to the 2000’s Victoria’s Secret flushed glow! This was confirmed by makeup artist, Rose Marie Swift 😍. What do you guys think, would you try this? And follow along for more easy and everyday make up for women over 35!

Using cream blush by @thebkbeauty

#makeupformatureskin #redblush

Are you Team Hands or Team Brush? Or both? LMK in the comments! On the daily, I’m definitely team hands, but I do love a good brush application! Now that I’m 41, I honestly want my makeup routine to be less than five minutes in the morning so hands are usually my go-to makeup tool 🤗 follow for more easy and everyday makeup for women over 35. Foundation is from @sweedbeauty! Love this once for glass skin.

#makeupformatureskin #makeupforbeginners #over40

#LTKgrwm #LTKOver40 #LTKBeauty

These are my favorite affordable makeup products that I’ve purchased over and over and have used for many years with a few new additions (the lippies!!). What are some of your favorite affordable makeup products? Let me know in the comments and follow for more easy and everyday makeup 🥰

#affordablemakeup #makeupformatureskin #bestmakeup

#LTKgrwm #LTKOver40 #LTKBeauty

Car lip combo! Those lip liner is from @maybelline and shade line leader and the lip gloss is from @kosas
shade revealed. This is such a nice everyday combo and perfect if you’re a spring!

#LTKgrwm #LTKOver40 #LTKBaby

Follow if you agree! And, I’m here to help you simplify your makeup as a 41 year old natural makeup artist 🤗 You can basically get a whole makeup look just using your highlighter AND your bronzer. I love using highlighter for eyeshadow in addition to highlighting the inner corner of my eye, my cheek bones, and a little bit on my nose and Cupid’s bow. What’s your favorite multi-use makeup product?

Using the @kosas highlighter shade Champagne sheen! I love this one because it’s not too powdery.
#makeupformatureskin #makeupforbeginners

#LTKgrwm #LTKOver40 #LTKBeauty

If you’re scared to apply anything underneath your eyes, give this a try! It can actually make your eyes look more open with some soft definition 👀 You can use any mid tone shimmery shade! I like this one by @lauramercier. Happy to send it your way, just let me know and follow for more easy everyday makeup for women over 35 🤗

#makeupformatureskin #makeupformaturewomen #makeupforbeginners

Some of my NEW favorite affordable makeup finds 👀✨
As a 41 year old makeup artist, I’ve tried a lot of makeup—and I’m always excited when an affordable product comes along that genuinely impresses me. Swipe through to see my current favorites ➡️ have you tried any of these? If you’ve been loving an affordable product, let me know in the comments below so we can all learn from each other!

Happy to send these your way to check out. Just let me know in the comments below. @maybelline serum lipstick, grippy primer and brow glue, @morphebrushes bronzing serum, @colourpopcosmetics gel eyeshadow stick

#AffordableMakeup #DrugstoreMakeup #EverydayMakeup #MakeupFavorites #MakeupArtist MakeupOver40 EasyMakeup BeautyFinds MakeupTips

Tired eyes? 👀 🙋🏼‍♀️ Skip the extra concealer and try THIS instead. A skin-tone or white eye liner on your waterline is one of those tiny makeup tricks that makes a surprisingly BIG difference.

5 seconds. Brighter-looking eyes. ✨ Save this one and follow for more easy makeup over 35! Using @sweedbeauty eyeliner here.

#makeupformatureskin #makeupforbeginners #simplemakeup

#LTKBeauty #LTKgrwm #LTKOver40

If you have rosacea, redness, texture, or other skin imperfections, you’re not alone and I want you to know this: you don’t have to cover every bit of it to look and feel beautiful. 🤍

I used to think I needed more coverage to make my skin look “better.” But sometimes, a very light layer is enough to even things out while still letting my real skin show through. Makeup doesn’t have to hide you. It can simply enhance what’s already there. ✨

If you’re a woman over 35 who loves easy, everyday makeup that looks like skin, follow along. I’ve got you. 🫶🏻
Using @maybelline lumi matte foundation and I’ve been loving it!

#Over35Beauty #MatureSkinMakeup #RosaceaMakeup #EverydayMakeup #MakeupOver35 RealSkin LightCoverageFoundation

#LTKmorningroutine #LTKOver40 #LTKBeauty

#AD If you're on the hunt for affordable makeup that actually looks good on mature skin...this is for you. 🙋‍♀️✨

As a 41-year-old mom of two, I don't have time for products that don't perform. That's why I was so excited to partner with @Target and @Maybelline to share a few products I've genuinely been reaching for.

The Grippy Serum Primer + Lumi Matte Foundation have been such a great combo for me. My makeup looks fresh, my skin feels hydrated, and I get that lightweight, natural finish I love.

And let's not forget the Sky High Tubes Mascara...it's officially earned a spot in my everyday routine!

If you're making a Target run, I'd definitely give these a try. You can also shop these in my LTK 💕 @Shop.LTK, #liketkit, on.Itk link (I’ll post the actually link when it’s live)
@Target @TargetStyle @Maybelline
#TargetPartner #Target #MaybellinePartner

#LTKmomlife #LTKBeauty #LTKOver40

#AD 41-year-old mom of two over here 🙋‍♀️ and if there's one thing I love, it's affordable makeup that actually delivers. ✨

I'm so excited to be partnering with @Target and @Maybelline to share a few products I've genuinely been loving! 💄 The Maybelline Grippy Serum Primer paired with the Lumi Matte Foundation gives me lightweight coverage, a soft, natural glow, and stays put all day. My skin also feels so hydrated while wearing it!

And I can't forget the Sky High Tubes Mascara...it's quickly become one of my everyday favorites. 🤗 If you're looking for affordable makeup that performs, definitely check these out here!
@Target @TargetStyle @Maybelline
#TargetPartner #Target #MaybellinePartner

#LTKmorningroutine #LTKBeauty #LTKOver40

#AD If you're over 35 and still on the hunt for affordable makeup that actually looks good on mature skin...this is for you. 🙋‍♀️✨

As a 41-year-old mom of two, I don't have time for products that don't perform. That's why I was so excited to partner with @Target and @Maybelline to share a few products I've genuinely been reaching for.

The Grippy Serum Primer + Lumi Matte Foundation have been such a great combo for me. My makeup looks fresh, my skin feels hydrated, and I get that lightweight, natural finish I love.

And let's not forget the Sky High Tubes Mascara...it's officially earned a spot in my everyday routine!

If you're making a Target run, I'd definitely give these a try. You can also shop these in my LTK 💕 @Shop.LTK, #liketkit, on.Itk link
@Target @TargetStyle @Maybelline
#TargetPartner #Target #MaybellinePartner

#LTKgrwm #LTKBeauty #LTKOver40

Love this one!

#LTKmorningroutine #LTKBeauty #LTKOver40

My current favorite eye cream to help with darkness, fine lines and wrinkles!

#LTKmomlife #LTKBeauty #LTKOver40

I have been wearing this eye combo on repeat! I’ll switch out the liquid eyeshadow and eyeliner color but overall this is my go-to every day eye makeup look! And, It takes less than three minutes to do 🤗. Give it a try and follow for more easy and every day makeup for us gals over 35.

@genseebeauty liquid eyeshadow shade Rosewater , @personacosmetics eyeliner shade plum and @thrivecausemetics mascara

#makeupformatureskin #easyeyemakeup #over40

#LTKgrwm #LTKOver40 #LTKBeauty

My under eye makeup routine has definitely changed over the years and now I really just focus on color correction. I don’t want to overload my under eyes with a ton of product and so I find that color correcting has really been working for me! Have you tried a color corrector before? If so, what’s your favorite? Let me know in the comments below! I’ve used this one from @bobbibrown for years! Love this concealer brush BK Beauty

#makeupformatureskin #over40 #undereyecare

#LTKmorningroutine #LTKOver40 #LTKBeauty