Ah, Christmas in London – magic... until you’re elbowed by tourists at Harrods while trying to grab biscuits for the fam. 🎄✨ And here’s the question that keeps popping up, like that one relative asking about your “career plans” at every family gathering: *Why do influencers always promote luxury brands?* Content creators work with brands they genuinely want to collaborate with. If I were all about Poundland’s best bits (and it would be a cracking list), that’s what you’d see. But instead, influencers share a balance of what we truly love with brand collabs – I think it’s important to be completely transparent about it 🩷. How I paint my face: @bobbibrownuk vitamin e moisturiser bobbibrown instant concealer @lauramercier translucent powder @bobbibrown Long-Wear Cream Shadow Stick Duo in golden pink/taupe @benefitcosmeticsuk it’s real mascara @glossier cloud paint in beam